Assistant Vice President - Marketing

Job Title

Assistant Vice President Marketing South & East

Department / Division

Marketing

Position reports to

Head - Sales & Marketing

External Interface

• Vendors / Agencies
• Consultants

Minimum Qualification

Post Graduation / MBA in Marketing

Minimum Experience

15+ years of Marketing experience and at least 4-5 years in a leading role

Special Skills/Attributes

(required to perform the job effectively)

• Should understand the current industry trends and must possess good negotiation skills
• Should have the ability to develop and maintain good relationships with vendors, agencies and communicate the strategies effectively

Overall, Purpose/Objective

Of the job

Drives the marketing strategy and revenue maximization efforts

Key Responsibilities

(List of major responsibilities that you have, to achieve the key objectives)

• Lead end-to-end marketing for a premium residential tower launching shortly
• Drive the entire marketing cycle from launch to sales closure
• Manage and mentor a diverse team across pre-sales, digital marketing, CRM, and design
• Ensure brand positioning and marketing strategy align with high-ticket luxury residential projects
• Formulate an overall marketing strategy for the residential segment to increase the Sales and maximize revenues
• Formulate the marketing calendar for the year in terms of the events, marketing initiatives, branding and promotional activities
• Review and approve the Advertising and PR strategy, assess the credibility and commercial feasibility and finalize the advertising and PR agencies
• Review and finalize the creative campaign for events on a regular basis and oversee the smooth execution of the events and monitor the performance of the various agencies involved
• Collaboration & partnership with agencies for lead generation and augment walk-ins using digital marketing
• Strategize in terms of marketing strategy and positioning for the residential project.
• Defining brand vision for residential projects. Creating brand imagery and communication guidelines including creatives, logo, brand positioning etc.
• Responsible for developing the annual advertising plan, public relations plan and ensure a cost-effective media buying for all centres; drive and approve the creatives; ensure all plans are implemented effectively through quality checks, standardisation and periodical review mechanism across projects.
• As part of the annual planning exercise, analyze previous years' performance, growth expectations/ projections (revenue and profits) for the budgeting year, and identify new revenue streams/ available, new marketing initiatives that could be launched.
• Develop marketing strategy for digital medium including creation of websites.
• National level tie ups and media buy with various digital medium – google, Facebook, YouTube etc.

• Team Size:

  8 direct reports including, Presales team, Digital & Marketing team (3 members), Graphic Designer specialist

Search Engine Optimization (SEO)

Implementing Of on Page Elements like the below

• Optimizing footer links
• Meta tags changes
• Heading tags changes
• Images optimization
• Checking the broken links & verification
• Site map creations
• Optimizing the content
• Maintaining of minimum keyword density in each page
• Improving internal linking structure
• Execution & monitoring of the entire on page
• off page optimization activities as per the defined internal processes.

Search Engine Marketing (SEM)

• Campaign creation & optimization in Google AdWords & Microsoft ad centre
• Creation of ads
• Improving the quality score
• Keywords research
• Ad group optimization
• Targeting in your specified locations
• Managing of MCC Accounts to clients
• Changes & improvements done as per the requirements

• Web Analytics:

  Generating analytic basic & advanced reports as per the requirements like:
• Generating detailed statistics about the visits, avg time, bounce rate etc to a website using Google analytics & crazy egg tools
• Generating basic & custom reports as per the requirements
• Analysing the goals of the website
• Analysing & overview of traffic sources
• Preparation of MIS Reports
• Budget Estimation

  Role & responsibilities

Preferred candidate profile