Assistant Search Engine Optimization Manager

Job Title: Ass. Manager SEO

Location:

About Us

K12 techno Solutions is a rapidly growing educational brand committed to building high-quality, curriculum-aligned content for learners across India. Our mission is to make academic content both accessible and discoverable. Were looking for an SEO Manager with an EdTech industry / Agency background to drive organic traffic growth across our network of educational platforms.

Role Overview

We are looking for a data-driven, strategic SEO Manager with a strong background in EdTech / Agency level experience and a proven track record of driving high organic traffic growth. This role requires a deep understanding of technical SEO, content-led strategies, and search behavior in the K10 / K12 or learning space.

As an SEO Manager, you will be responsible for conducting research, formulating SEO strategies, overseeing implementation, training team members, and delivering measurable traffic results. You will lead a cross-functional SEO team that includes analysts and content writers, and collaborate closely with subject matter experts, designers, and developers.

Key Responsibilities

SEO Strategy & Planning

• Develop and own the overall SEO strategy for educational content across subjects and grade levels.
  
• Conduct keyword research, competitor analysis, and SERP intent mapping to guide new page creation.
  
• Build and manage topic clusters, content silos, and internal linking frameworks to strengthen site architecture.
  
• Create a long-term roadmap for organic traffic growth aligned with brand and product goals.
  

Execution & Optimization

• Coordinate the execution of SEO tasks across on-page, off-page, and technical SEO.
  
• Collaborate with writers and editors to ensure SEO-aligned content creation, including metadata, headers, schema markup, and keyword placements.
  
• Regularly perform content audits and implement strategies for pruning, updating, or consolidating underperforming content.
  
• Work with tech/dev teams to fix technical SEO issues (crawl errors, page speed, mobile UX, core web vitals, indexing problems, etc.).
  

Team Leadership & Training

• Lead and mentor a team of SEO analysts and content writers.
  
• Design and deliver SEO training sessions to content writers, editors, and other stakeholders to align them with SEO goals and best practices.
  
• Review content before publishing to ensure quality, accuracy, and SEO relevance.
  

Performance Tracking & Reporting

• Define KPIs and monitor SEO performance using tools like Google Search Console, Google Analytics (GA4), Ahrefs, SEMrush, etc.
  
• Present weekly/monthly SEO reports and performance insights to leadership.
  
• Set up goal tracking and conversions where applicable (e.g., page visits, engagement, lead gen, etc.).
  

Required Skills & Qualifications

Education

• Bachelors or Masters degree in Marketing, Communications, Digital Media, Computer Science, Engineering or relevant field.
  

Experience

• 4 - 6 years of hands-on experience in SEO, with at least 2+ years in an EdTech company or SEO agency serving EdTech clients.
  
• Demonstrated success in driving significant organic traffic growth (please share metrics or case studies, if available).
  

Skills

• Deep understanding of

  on-page, off-page, and technical SEO

  .
• Proficiency in tools like:
  

• Google Search Console, GA4

• Ahrefs / SEMrush / Screaming Frog

• Surfer SEO / Clearscope / Copyscape

  (or similar content optimization tools)
• Experience with

  CMS platforms (e.g., WordPress, Webflow)

  .
• Strong command over

  SEO content structures

  ,

  schema markup

  , and

  internal linking models

  .
• Ability to work with cross-functional teams including content, tech, and design.
  
• Exceptional analytical, communication, and team management skills.
  

Nice to Have

• Experience managing large content repositories or educational knowledge bases.
  
• Familiarity with

  programmatic SEO

  or

  AI-assisted SEO tools

  .
• Prior experience with

  international SEO

  or

  multi-language optimization

  (if applicable).
• Exposure to

  content publishing workflows

  in fast-paced EdTech/startup environments.

What You will Get

• Opportunity to build and lead the SEO strategy for a

  growing national education brand

  .
• Work with a high-performing, passionate team of educators, content creators, and technologists.
  
• Competitive compensation
  
• Flexible work culture and opportunities for learning and leadership.