Job
Description
You have a great opportunity to join a dynamic team as a Growth Marketing Manager in a mobile-first company with a focus on customer engagement and retention. As the Growth Marketing Manager, your role will involve owning end-to-end tasks related to campaign execution and performance analysis. Here is a breakdown of your Role & Responsibilities: - Take ownership of coupon campaign execution, including setup, tracking, and performance analysis. - Support campaign execution across SMS, Push Notifications, Email, and other engagement channels. - Manage wallet upload campaigns to drive transactions and increase customer engagement. - Prepare detailed campaign constructs for new experiments, Go-To-Market plans, and execution roadmaps. - Assist with business performance metrics like order projections, performance reporting, and budget tracking. - Strategize and run growth campaigns focused on both Dormant and Active user segments. - Monitor and analyze conversion and engagement metrics to measure campaign effectiveness. - Lead and manage a small team of 12 people while collaborating effectively with cross-functional stakeholders. As a successful Growth Marketing Manager, your Key Success Metrics will be: - Improvement in customer retention rates and repeat purchase frequency. - Growth in dormant user reactivation and engagement of active cohorts. - ROI delivered on campaigns, accuracy of order projections, and budget control. - Campaign performance uplift through A/B testing and segmentation strategies. In this role, you will have growth opportunities including exposure to senior leadership, defining retention playbooks for millions of customers, and career progression into senior growth and marketing leadership roles. Qualifications Required: - Strong ownership mindset with the ability to take responsibility for end-to-end tasks and outcomes. - Experience of working in a mobile-first company with an app-driven customer base. - Deep understanding of Customer Lifecycle Management, user segmentation, and engagement journeys. - Hands-on experience with Marketing Automation and Analytics tools. - Excellent data analysis skills and ability to drive proactive, data-driven decision-making. - Strong proficiency in Microsoft Excel and PowerPoint. - Excellent communication, analytical, and presentation skills. - Basic knowledge of SQL (good-to-have). - Ability to lead and manage a small team effectively. Join this innovative team and make an impact on customer engagement and growth marketing strategies! You have a great opportunity to join a dynamic team as a Growth Marketing Manager in a mobile-first company with a focus on customer engagement and retention. As the Growth Marketing Manager, your role will involve owning end-to-end tasks related to campaign execution and performance analysis. Here is a breakdown of your Role & Responsibilities: - Take ownership of coupon campaign execution, including setup, tracking, and performance analysis. - Support campaign execution across SMS, Push Notifications, Email, and other engagement channels. - Manage wallet upload campaigns to drive transactions and increase customer engagement. - Prepare detailed campaign constructs for new experiments, Go-To-Market plans, and execution roadmaps. - Assist with business performance metrics like order projections, performance reporting, and budget tracking. - Strategize and run growth campaigns focused on both Dormant and Active user segments. - Monitor and analyze conversion and engagement metrics to measure campaign effectiveness. - Lead and manage a small team of 12 people while collaborating effectively with cross-functional stakeholders. As a successful Growth Marketing Manager, your Key Success Metrics will be: - Improvement in customer retention rates and repeat purchase frequency. - Growth in dormant user reactivation and engagement of active cohorts. - ROI delivered on campaigns, accuracy of order projections, and budget control. - Campaign performance uplift through A/B testing and segmentation strategies. In this role, you will have growth opportunities including exposure to senior leadership, defining retention playbooks for millions of customers, and career progression into senior growth and marketing leadership roles. Qualifications Required: - Strong ownership mindset with the ability to take responsibility for end-to-end tasks and outcomes. - Experience of working in a mobile-first company with an app-driven customer base. - Deep understanding of Customer Lifecycle Management, user segmentation, and engagement journeys. - Hands-on experience with Marketing Automation and Analytics tools. - Excellent data analysis skills and ability to drive proactive, data-driven decision-making. - Strong proficiency in Microsoft Excel and PowerPoint. - Excellent communication, analytical, and presentation skills. - Basic knowledge of SQL (good-to-have). - Ability to lead and manage a small team effectively. Join this innovative
