Assistant Manager Marketing/Head of Marketing, Bangalore, Vijay Nagar

Job overview:

Assistant Manager Marketing is responsible for overseeing marketing process and efforts. His/her key responsibilities includes planning, budgeting, developing and executing marketing strategy. The Assistant manager should be equally proficient with day-to-day marketing activities and strive under tight deadlines to meet the company's changing needs.

Responsibilities and Duties

• Develop and implement marketing strategy align with company goals and targets.
• Develop and take approval on marketing budget.
• Develop comprehensive marketing plan adhering to the budget and aligned with latest marketing campaign trends.
• Market survey, analysis & Feasibility Report.
• Work with internal team understand the project details and to develop customer personas.
• Oversee execution of campaigns as per the plan. Review and monitor enquiry quality with respect to customer personas.
• Plan and executive Brand building activities aligned with company Vision, Mission & Goals.
• Planning & execution of Project launches.
• Provide inputs in product development, packaging, pricing and positioning.
• Prepare and present presentation on ongoing marketing efforts.
• Campaign review with digital & sales team.
• Media planning for effectiveness and maximize ROI
• Inter departmental coordination & planning for new project launch (Legal, Liaising, CRM, Sales, and Finance & Marketing).
• Coordinating with architects in line with project marketing collaterals (materials used its colour for the theme of project)
• Manage and get maximum output from marketing and advertisement partners.
• Market Research: Stay informed about the various development across the city, real estate trends, property values and competitors to provide valuable insights to clients.
• Facility Management at all marketing offices.
• Report: Present regular marketing target achievement and performance metrics for periodic review.
• Review and update project related task allocated in the KNS Portal.

Qualifications

• Graduate in any Discipline/ MBA in Marketing.
• 5 to 15 years of Experience in Real Estate/Plotted Development Sale.
• Specific skills
• Relationship management.
• Interpersonal skills.
• Supervising Skills.
• Negotiation.
• Basic MS Excel and MS Word skills.
• Knowledge on marketing tool preferred.
• Social Media Marketing.
• Computer Knowledge.
• Language, Personality and Behavioral skills
• Excellent Spoken & Written English, Kannada & Hindi Languages.
• Excellent verbal communication, and the ability to convey information clearly and effectively.
• Basic Problem -solving abilities.
• Excellent time management.
• Ability to travel locally.
• Ability to work against deadlines.
• Responsible, goal oriented and organized.
• Strong attention to detail and ability to multitask.
• Confident, Proactive and willing to take on challenges.
• Good listening skills.

Performance Evaluation

Performance of the job role and responsibility is evaluated on the following set Key Result Areas (KRA)

• Campaign Effectiveness.
• Budget.
• Marketing Plan Effectiveness.