Assistant Manager - Marketing

 
• Plan, execute, and monitor integrated marketing campaigns across digital, offline, and on-ground channels to support brand positioning, lead generation, and revenue objectives, ensuring alignment with overall business and sales strategies.

 
• Conduct market research, competitor analysis, and customer insight studies to identify trends, opportunities, and risks, translating findings into actionable marketing initiatives and campaign improvements.

 
• Coordinate with internal teams such as sales, product, design, and external agencies or vendors to ensure timely delivery of marketing collateral, promotions, events, and communication materials.

 
• Manage campaign performance tracking using relevant metrics and analytics tools, prepare detailed reports on ROI, conversions, and engagement, and present insights and recommendations to senior management.

 
• Support budget planning and cost control for marketing activities by tracking spends, optimizing resource utilization, and ensuring adherence to approved budgets and organizational policies.

 
• Assist in brand management initiatives by maintaining brand guidelines, ensuring consistency in messaging, and supporting initiatives that enhance brand visibility and customer engagement.

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