Assistant Manager - Branding and Marketing

Assistant Manager - Marketing & Branding

Company: Bayfield Food Ingredients

Location

: Kochi

About Us

Bayfield Food Ingredients is a trusted leader in providing high-quality ingredients to the food industry. Committed to innovation and sustainability, we specialize in delivering superior products that meet the evolving needs of our customers

Position Overview

We are seeking an enthusiastic and experienced Assistant Manager - Marketing & Branding to join our dynamic team. This role will be instrumental in developing and executing marketing strategies that strengthen Bayfield Food Ingredients brand presence and drive business growth.

Key Responsibilities

• Develop and implement marketing plans tailored to the HoReCa sector.
• Conduct competitor and market analysis to identify trends, opportunities, and target segments.
• Collaborate with sales teams to align marketing campaigns with business goals.
• Manage the brand identity and ensure consistency across all marketing channels and communications.
• Conduct market research and analyze consumer insights to identify opportunities for brand differentiation and growth.
• Oversee the production of marketing materials, including digital content, print collateral, and promotional items.
• Monitor and analyze the performance of marketing campaigns and initiatives, and provide insights and recommendations for continuous improvement.
• Support the planning and execution of trade shows, events, and other promotional activities.
  

Required Skills

• Strategic thinker with a proven ability to develop and execute marketing and branding strategies.
• Well-versed with Microsoft PowerPoint A must
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent communication skills, both written and verbal.
• Creative thinker with a passion for developing innovative marketing campaigns.
• Analytical mindset with the ability to analyze data and draw actionable insights.
• Team player who can collaborate effectively with cross-functional teams.
• Proficiency in MS Office; experience with marketing tools and platforms (e.g., Adobe Creative Suite, CRM software) is desirable.
  

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health benefits package.
• Opportunities for professional development and career advancement.
• A supportive and inclusive work environment.
  

Equal Opportunity Employer

Bayfield Food Ingredients is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.Skills: promotional,adobe creative suite,campaigns,brand identity,branding,branding strategies