ASO Executive (App Store Optimization)

About Us: Refrens.com is a fast-growing platform dedicated to assisting freelancers and agencies in managing and expanding their businesses. As a product-first company, we prioritize developing intuitive and performance-driven tools aimed at creating a significant impact. We invite you to be a part of our journey in creating something meaningful! Responsibilities: - Conduct thorough keyword research for Google Play Store and Apple App Store (iOS) to enhance app visibility and increase downloads. - Optimize app listings, including titles, subtitles, and descriptions on both platforms using impactful keywords. - Implement image optimization strategies for screenshots, feature graphics, and app icons to enhance conversion rates. - Utilize analytics tools to monitor ASO performance and adjust strategies accordingly. - Collaborate closely with the product and design teams to ensure exceptional app presentation standards. - Stay abreast of the latest trends and algorithm updates in the Play Store and App Store environments. - Apply basic SEO and digital marketing knowledge to support broader growth strategies effectively. Requirements: - Possess a minimum of 1 year of hands-on experience in ASO. - Demonstrated proficiency in working with Google Play Console and App Store Connect. - Experience using tools such as Sensor Tower, App Annie, Mobile Action, or similar platforms. - Fundamental understanding of SEO principles and digital marketing concepts. - Strong analytical abilities with keen attention to detail. - Excellent communication and collaboration skills. Job Type: Full-time Benefits: - Health insurance - Provident Fund Schedule: - Day shift Education: - Bachelor's degree (Preferred) Experience: - ASO: 1 year (Preferred) Language: - English (Preferred) Work Location: In person,