ASO Executive (App Store Optimization)

About Us:

Refrens.com is a fast-growing platform helping freelancers and agencies manage and grow their business. We are a product-first company focused on making intuitive, performance-driven tools. Join us in building something impactful!

Responsibilities:

• Conduct detailed keyword research for both Google Play Store and Apple App Store (iOS) to improve app visibility and downloads.

• Optimize app listings (titles, subtitles, descriptions) in both stores using high-impact keywords.

• Implement image optimization (screenshots, feature graphics, app icons) to boost conversion rates.

• Monitor ASO performance using analytics tools and adjust strategies accordingly.

• Work closely with the product and design teams to ensure best-in-class app presentation.

• Stay up to date with the latest trends and algorithm changes in both Play Store and App Store.

• Apply basic SEO and digital marketing knowledge to support broader growth strategies.

Requirements:

• Minimum 1 year of hands-on experience in ASO.

• Solid understanding of both Google Play Console and App Store Connect.

• Experience with tools like Sensor Tower, App Annie, Mobile Action, or similar.

• Basic understanding of SEO principles and digital marketing concepts.

• Strong analytical skills and attention to detail.

• Good communication and collaboration skills.

Job Type: Full-time

Pay: ₹200,000.00 - ₹240,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• ASO: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: In person