Take complete responsibility for ideating, visualizing, and creating new, innovative ideas and design campaigns for all relevant sales channels, both offline and online, ensuring adherence to project timelines and alignment with brand ethos and language.
Demonstrate knowledge of campaigns in both print and digital mediums, including social media and digital marketing.
Work on a wide range of projects and media, utilizing various software programs to visualize and develop innovative graphic designs.
Establish key guidelines to be followed for brand assets and elements across platformsdigital, offline, parlors, and aggregators.
Ensure uniformity of all branding elements with respect to color palette, font style, design language, etc.
Brainstorm ideas and concepts with the marketing team.
Develop a detailed social media grid pattern and design language (color scheme, brand tonality, font style, etc.).
Design digital ads to maximize the efficacy of campaigns.
Create packaging designs, with knowledge of printing and development processes. Oversee project closure by checking all digital proofs, cylinder proofs, and sample proofs for color accuracy and overall design, and give approval to proceed to the next stage.
Coordinate with external agencies for creative requirements if necessary (note: most marketing work is handled in-house).
Must have experience in an advertising agency, specifically with leading FMCG brands in the Food and Beverage category or an FMCG brand.
Experience with luxury, international, or lifestyle brands is a plus. Must have understanding of graphics, design and visual principles, layouts, color, fonts, proportions, themes, etc., and the ability to manage brand shoots from a technical perspective.
Self-motivated individual capable of taking full ownership of projects and managing them end-to-end within agreed-upon timelines.

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