Area Sales Manager

Job Description Area Sales Manager

Position Overview

The Area Sales Manager is responsible for driving sales, managing operations, and ensuring profitability across all stores within the assigned region. The role involves achieving business targets, mentoring store teams, and ensuring compliance with company standards while delivering an excellent customer experience.

Key Responsibilities

1. Sales & Business Development

Achieve monthly, quarterly, and annual sales targets across all stores.

Identify new business opportunities, expansion potential, and growth strategies.

Drive upselling and cross-selling initiatives to maximize revenue.

2. Team Leadership & People Management

Lead, motivate, and mentor Store Managers and staff to achieve performance goals.

Conduct regular store visits to monitor productivity and provide guidance.

Ensure manpower planning, recruitment, and retention of talent.

3. Operational Management

Oversee smooth day-to-day operations of all stores in the assigned territory.

Monitor inventory levels, stock movements, and ensure timely replenishment.

Implement SOPs, compliance measures, and audit standards.

4. Customer Experience & Service Quality

Maintain high customer service standards across stores.

Handle escalated customer concerns and ensure quick resolutions.

Execute customer engagement programs to drive loyalty.

5. Brand & Visual Merchandising

Ensure store ambience and brand identity are maintained as per guidelines.

Coordinate with VM teams for seasonal campaigns and promotions.

6. Financial Management & Compliance

Review store-wise P&L, expenses, and profitability.

Ensure timely collection of franchise payments and financial discipline.

Adhere to statutory, legal, and company compliance requirements.

7. Reporting & Communication

Share MIS reports on sales, stock, manpower, and performance.

Provide competitor insights, market trends, and customer feedback to management.

Effectively communicate company policies and updates to store teams.

8. Training & Development

Identify training needs and drive learning initiatives for staff.

Coach and develop Store Managers for succession planning.

Skills & Competencies

Strong leadership & people management skills.

Excellent communication & interpersonal abilities.

Proven track record in sales and business development.

Analytical and problem-solving capabilities.

Ability to multitask and manage multiple stores effectively.