Area Sales Manager- General Trade- FMCG

Job Title:

Role & responsibilities

• Sales Management:

• Oversee and drive the sales of the entire product range within the assigned area.
• Develop and implement sales strategies to achieve and exceed sales targets.
• Expand market coverage through aggressive sales promotions while adhering to sales policies.

• Product Launch & Relaunch:

• Lead the launch and relaunch efforts of new products, ensuring their successful market establishment.
• Work towards achieving or surpassing the defined sales targets for these products.

• Payment Collection & Follow-ups:

• Ensure the timely collection of payments with each order.
• Maintain consistent follow-ups with depots to ensure the timely execution of orders and collections.

• Relationship Building:

• Establish and maintain strong relationships with dealers, distributors, and retailers.
• Act as the primary point of contact for all stakeholders within the assigned area.

• MIS Reporting:

• Prepare and submit timely and accurate Management Information System (MIS) reports to the reporting authority.
• Provide insights and recommendations based on data analysis to optimize sales performance.

• Field Force Management:

• Build and control the infrastructure of the field force, ensuring optimal performance.
• Provide training and support to the field team to enhance their capabilities and drive sales effectiveness.

Skills & Competencies:

• Strong leadership and team management skills.
• Excellent communication and relationship-building abilities.
• Proficiency in sales analytics and data interpretation.
• In-depth knowledge of the FMCG market, specifically in the spices segment.
• Ability to work under pressure and meet tight deadlines.

Preferred Experience:

• Minimum of 7- 12 years of experience in sales, with a significant portion in the FMCG sector.
• Proven track record in managing sales teams and achieving targets in a competitive environment.

Age: