Area Sales Manager - Cycles

As a data-driven, performance-focused digital marketer at Cure.Fit, your role will involve strategizing, executing, and optimizing paid digital campaigns across various platforms such as Google Ads, Meta, and other performance channels. You will take insight-driven approaches towards media strategy and planning, identifying trends and insights through 1st & 3rd party data to optimize media budgets and deliver media efficiency. It is essential to maintain an up-to-date knowledge of Google Ads algorithms, Meta Ads Platform, feature releases, and industry best practices. Setting measurable KPIs for Customer Acquisition Cost, Conversion Rates, CTR, etc, optimizing creatives and ad sets across platforms to drive high efficiency will be part of your responsibilities. Reporting campaign results, along with funnel trends and projections, will also be crucial in this role. Key Responsibilities: - Strategize, execute, and optimize paid digital campaigns across Google Ads, Meta, and other performance channels - Take insight-driven approaches towards media strategy and planning - Identify trends & insights through 1st & 3rd party data to optimize media budgets - Maintain up-to-date knowledge of Google Ads algorithms, Meta Ads Platform, feature releases, and industry best practices - Set measurable KPIs for Customer Acquisition Cost, Conversion Rates, CTR, etc - Optimize creatives and ad sets across platforms to drive high efficiency - Report campaign results, along with funnel trends and projections Qualifications: - 2-4 years of hands-on experience in digital/performance marketing - Strong knowledge of campaign management across platforms like Meta, Google, Snapchat, etc - Understanding of attribution models, MMP/campaign tracking tools (AppsFlyer/Branch, Firebase, Google Analytics, etc) - Digital marketing experience in a data-based business is a plus - Comfortable with Excel/Google Sheets and data handling - Strong communication and collaboration skills Note: No additional details of the company were provided in the job description.,