Area Marketing Manager Vijayawada

Experience - Relevant experience in Marketing and Branding - 4 - 10 years

Job purpose -

Responsible for driving footfall and TOMA for Reliance Digital and My Jio Stores. He should execute and manage different marketing communication, VM and BTL activities across stores for assigned state(s).

Job Description -

1. Plan & implement yearly calendar incorporating regional festivals
2. Plan and execute BTL activities to drive footfalls and increase sales at our stores
3. Timely execution of Quality BTL Concepts & Constant innovation in thinking and approach for conducting BTL activities
4. Detailed planning and execution of New Store launches keeping the catchment nuisances in mind
5. Customize plans for each city/zone as per requirements of the business
6. Work on planning & execution with the BTL agencies, event agencies, etc.
7. Manage annual marketing budget and maintain strong budgetary controls.
8. Manage and drive all marketing initiatives with agencies and internal teams (Buying & Merchandising, Operations, Visual Merchandising)
9. Oversee brand alliances to ensure leverage in terms of new customer acquisition
10. To follow the Brand guidelines and suggest some creative solutions which the BTL / Content approach better.

Functional competencies -

1. Marketing Strategy
2. Project Management
3. Business & Financial Analysis
4. Consumer insights
5. Customer strategy

Behavioral competencies -

1. Goal oriented
2. Analytical ability
3. Strategic thinking
4. Customer orientation
5. Problem solving and managing ambiguity
6. Strong interpersonal skill

Only suitable candidates with location preference and relevant experience to apply.