Area Manager (Retail Operations & Marketing)

Job Description

Role & responsibilities 1. Financial Performance • Drive and monitor the Profit Before Interest and Tax (PBIT) of the stores in your area/region to ensure profitability targets are met. • Improve revenue through focused sales from High Net-Worth Individual (HNI) customers. • Ensure consistent growth in sales from new products and Coromandel-exclusive/unique fertilizer grades. 2. Business Development & Growth • Expand sales in Focus Services and E-Commerce channels as outlined in the business plan (BP). • Lead and support the launch of new stores in identified regions (primarily AMRO). • Drive Door Delivery sales volume and promote e-commerce transactions through the MyGromor app (primarily AMM). • Plan and execute demand generation activities to create awareness and boost product uptake (primarily AMM). 3. Operational Excellence & Safety • Ensure high standards of store hygiene and adherence to Visual Merchandising (VM) guidelines. • Maintain inventory health by reducing non-moving inventory older than 180 days. • Drive 100% compliance with internal policies, safety norms, and regulatory requirements. • Conduct regular safety sensitisation sessions for all employees. • Ensure zero fatalities during working days/hours by promoting strict safety adherence (primarily AMM). 4. Customer Development & Team Productivity • Drive new customer acquisition and increase Average Customer Value (ACV) (primarily AMM). • Monitor and improve customer satisfaction across all touchpoints. • Oversee and enhance RSM and FSA productivity through structured reviews and planning (primarily AMM). • Promote a culture of safety and accountability across store teams. 5. Marketing, Promotions & Innovation • Plan and execute promotional activities to boost footfall and sales aligned with marketing campaigns. • Scale up Drone Services, primarily through the Gromor Drive initiative (primarily AMM).