Area Business Manager

As a member of the team at Abbott Nutrition, your primary goal will be to contribute to the long-term growth of the products in your assigned territory. This involves increasing awareness among Health Care Professionals (HCPs) about the crucial role of nutrition in enhancing quality of life and highlighting the superiority of Abbott products compared to competitors. By implementing a multichannel customer engagement strategy, your efforts will aim to secure new business opportunities and foster the growth of existing accounts. - Develop and execute multichannel customer engagement plans to drive demand for Abbott brand products - Increase market share by educating a broad network of HCPs about Abbott products - Build and maintain strong relationships with HCPs at various levels of influence - Tailor engagement strategies based on customer segmentation data and behavioral insights - Showcase the impact of nutrition on patient quality of life through consultative selling approaches To excel in this role, you will need to have a comprehensive understanding of the market dynamics and category opportunities within your territory. By staying abreast of medical and nutritional science advancements, as well as keeping up with evolving healthcare trends and digital innovations, you will be well-equipped to educate a broad network of HCPs about Abbott products. - Stay informed about medical and nutritional science advancements - Keep up with evolving healthcare trends and digital innovations - Educate HCPs about Abbott products based on market dynamics and category opportunities Collaboration with cross-functional teams such as Marketing, Sales Force Effectiveness (SFE), and Customer Relationship Management (CRM) will be essential to support patient education on nutrition and Abbott brands. You will use data and insights from digital and omnichannel activities to refine HCP profiles and tailor engagement activities accordingly. Monitoring progress against customer and account objectives and ensuring compliance with regulatory expectations will also be part of your responsibilities.,