App Store Optimization (ASO) Manager

As the App Store Optimization (ASO) Manager at Games2win, a leading global mobile games publisher, you will be responsible for owning Games2win's App Store presence on iTunes and Google Play, driving organic acquisition, and optimizing localization strategies globally in over 50+ countries and 25 languages. Your main focus will be on the USA iTunes and Google Play Store, and you must have knowledge and experience in ASO in global markets, with a strong preference for the USA. The company does not focus on India. Your role will involve developing ASO strategies to ensure that all relevant games appear at the top of search results in all applicable app stores, optimizing conversion rates for app store pages, and conducting ASO experiments using rigorous approaches and measurement methods. You will be responsible for daily monitoring and reporting on ranks across top keywords, reviews, and sentiments across stores. Additionally, you will identify, acquire, and roll out ASO tools and services throughout the company and stay updated on industry trends and contemporary practices in SEO/ASO. To succeed in this role, you should have experience working on multilingual apps/games, excellent understanding of ASO, and willingness to go beyond. You should be comfortable using ASO platforms like Apptweak and have a passion for ASO and marketing optimization. Strong analytical and communication skills are essential, along with experience working with international/localization teams. Solid SEO experience is a plus point, and a commitment to continual improvement is necessary. As the ASO Manager, you will collaborate with Game Designers, Product Managers, and Graphics teams for Art and Graphics, manage a team, and work with ASO agencies to execute strategies effectively. A graduate from any discipline with impeccable written and spoken English would be an ideal candidate for this role. If you are someone who loves games and plays them too, this could be the perfect opportunity for you to showcase your skills and contribute to the success of Games2win.,