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2.0 - 6.0 years
0 Lacs
chennai, tamil nadu
On-site
As a candidate for the position at Quascenta, you will be required to demonstrate a strong command of English for writing technical articles on the software products offered by the company. Your responsibilities will include leveraging your SEO experience to develop and execute strategies aimed at enhancing organic search performance. Additionally, you will be tasked with optimizing website content to align with Google ranking factors and generating engaging content for social media channels and the company's blog. To assist with content creation, you will utilize AI tools such as Perplexity. Quascenta specializes in providing comprehensive validation lifecycle management software solutions tailored for the pharmaceutical manufacturing sector. The company's flagship products, namely eResiduePro, eProcessPro, and eLogBook, are designed to streamline manufacturing and cleaning processes, ensuring compliance, efficiency, and cost savings. Each product offers unique capabilities aimed at simplifying residue calculations, tracking critical parameters, and organizing validation records. To excel in this role, you should possess proven experience in SEO content writing and website optimization. Familiarity with tools like Google Analytics and SEMrush is essential, and the ability to leverage AI tools for research and content planning will be beneficial. As part of a dynamic team, you must demonstrate adaptability and a startup mentality, enabling you to iterate quickly and document processes effectively. Strong analytical skills will be crucial for measuring content performance and adjusting strategies to drive continuous improvement.,
Posted 4 days ago
6.0 - 10.0 years
0 Lacs
maharashtra
On-site
As the App Store Optimization (ASO) Manager at Games2win, a leading global mobile games publisher, you will be responsible for owning Games2win's App Store presence on iTunes and Google Play, driving organic acquisition, and optimizing localization strategies globally in over 50+ countries and 25 languages. Your main focus will be on the USA iTunes and Google Play Store, and you must have knowledge and experience in ASO in global markets, with a strong preference for the USA. The company does not focus on India. Your role will involve developing ASO strategies to ensure that all relevant games appear at the top of search results in all applicable app stores, optimizing conversion rates for app store pages, and conducting ASO experiments using rigorous approaches and measurement methods. You will be responsible for daily monitoring and reporting on ranks across top keywords, reviews, and sentiments across stores. Additionally, you will identify, acquire, and roll out ASO tools and services throughout the company and stay updated on industry trends and contemporary practices in SEO/ASO. To succeed in this role, you should have experience working on multilingual apps/games, excellent understanding of ASO, and willingness to go beyond. You should be comfortable using ASO platforms like Apptweak and have a passion for ASO and marketing optimization. Strong analytical and communication skills are essential, along with experience working with international/localization teams. Solid SEO experience is a plus point, and a commitment to continual improvement is necessary. As the ASO Manager, you will collaborate with Game Designers, Product Managers, and Graphics teams for Art and Graphics, manage a team, and work with ASO agencies to execute strategies effectively. A graduate from any discipline with impeccable written and spoken English would be an ideal candidate for this role. If you are someone who loves games and plays them too, this could be the perfect opportunity for you to showcase your skills and contribute to the success of Games2win.,
Posted 6 days ago
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