App Store Optimisation Specialist

Role Overview: As the App Store Optimization (ASO) Specialist, your main responsibility will be to lead the ASO strategy for Google Play and Apple App Store. This will involve conducting thorough keyword research and competitive analysis, writing SEO-optimized content for titles, descriptions, and metadata, managing PPC campaigns on platforms like Apple Search Ads and Google App Campaigns, and tracking and analyzing key performance metrics such as downloads, retention, rankings, and conversion rates. It is crucial to stay updated on algorithm updates and compliance changes in both app stores to ensure optimal performance. Key Responsibilities: - Conduct thorough keyword research and competitive analysis for Google Play and Apple App Store. - Write SEO-optimized content for titles, descriptions, and metadata. - Manage PPC campaigns on platforms like Apple Search Ads and Google App Campaigns. - Track and analyze key performance metrics such as downloads, retention, rankings, and conversion rates. Qualifications Required: - Proven experience as an ASO Specialist or similar role. - Strong understanding of SEO principles and keyword research. - Experience with managing PPC campaigns on platforms like Apple Search Ads and Google App Campaigns. (Note: The additional details of the company were not explicitly mentioned in the job description provided, hence they have been omitted in this summary.),