App Store Optimisation Specialist

As the App Store Optimization (ASO) Specialist, your role involves leading the ASO strategy for Google Play and Apple App Store. You will be responsible for conducting thorough keyword research and competitive analysis, writing SEO-optimized content for titles, descriptions, and metadata, managing PPC campaigns on platforms like Apple Search Ads and Google App Campaigns, and tracking and analyzing key performance metrics such as downloads, retention, rankings, and conversion rates. It is crucial to stay informed about algorithm updates and compliance changes in both app stores to ensure optimal performance. Your key responsibilities include: - Conducting thorough keyword research and competitive analysis - Writing SEO-optimized content for titles, descriptions, and metadata - Managing PPC campaigns on platforms like Apple Search Ads and Google App Campaigns - Tracking and analyzing key performance metrics such as downloads, retention, rankings, and conversion rates You will collaborate closely with developers, designers, and marketing teams to align efforts and optimize performance. Your role plays a crucial part in the success of the company, which specializes in creating exceptional websites, groundbreaking applications, and cutting-edge UX designs. The company's expertise lies in crafting outstanding online platforms that captivate and engage users, while their innovative app development pushes the boundaries of what's possible. The company combines creativity and technical prowess to deliver solutions that exceed expectations and elevate the digital landscape. Trust in this team to bring your digital visions to life and experience the next level of technological innovation.,