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Analytics Practitioner

Analytics Practitioner

Brillio

6 - 10 years

0 Lacs

haryana

Posted:2 weeks ago| Platform: Shine logo

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Skills Required

adobe analytics google analytics adobe target funnel analysis story telling excellent communication

Work Mode

On-site

Job Type

Full Time

Job Description

As a CX analytics-Sr Digital Analyst, your role will involve working closely with clients to understand their business requirements and drive key business metrics through insights derived from digital/web analytics data. Your responsibilities will include: - Gaining in-depth knowledge of a client's website architecture, online business model, and online marketing strategy - Narrowing down problem statements for the client through thorough research and analysis - Prioritizing issues, use cases, and analysis based on impact and feasibility - Making recommendations to impact customers" digital strategy based on analysis and industry drivers - Documenting and guiding client business requirements, key performance indicators, and functional requirements - Supporting internal technical consultants, client developers, and third parties throughout the implementation process - Assisting clients in reporting, dashboarding, and ad-hoc analysis requirements - Using web analytics tools like Adobe Analytics, Google Analytics, Adobe Target, Google Optimize, and Excel to derive insights from omni-channel digital data - Identifying customer pain points and ideation for improving user engagement on digital channels - Prioritizing key business impacting use cases, building a roadmap, and supporting campaigns using the Target tool - Managing client engagements, interacting with clients, and keeping projects on schedule - Becoming an expert in Adobe/Google products to optimize online businesses effectively - Educating clients on best practices specific to their industry and key business requirements - Keeping accurate records of client billable time - Acting as the business owner and key strategic consultant for clients - Innovating with different approaches for business analysis and exploring new areas like using advanced analytics - Mentoring and teaching additional team members - Working closely with technical consultants to ensure best practices are followed in implementation Qualifications Required: - 6-10 years of relevant experience in web analytics and testing/personalization work streams Your expertise in Adobe Analytics, Adobe Target, Google Analytics, funnel analysis, and storytelling, along with excellent communication skills, will be crucial in excelling in this role as a CX analytics-Sr Digital Analyst.,

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Analytics Practitioner