Analyst-Salesforce Marketing Cloud Specialist

As a Salesforce Marketing Cloud Specialist (Analyst Channel Marketing) at the renowned International Retail Organization in Bangalore, your main responsibilities will include: - Creating and managing marketing campaigns on Salesforce Marketing Cloud for Email, PUSH Notification, and SMS. - Demonstrating hands-on experience on Email Studio, Mobile Studio, Content Builder, and Journey Builder. - Preparing campaign performance reports and dashboards with key metrics such as Opens, Clicks, CTR, Revenue, Visits, and other KPIs. - Working closely with partners and stakeholders to prioritize projects and provide recommendations to improve process efficiency. - Collaborating with cross-functionally teams to deliver campaigns/projects as per the SLA. - Owning and maintaining complex always-on, Lifecycle triggers and managing data hygiene of all data extensions within Salesforce Marketing Cloud. - Preparing reports and dashboards to analyze marketing campaign performance with key metrics and providing insights to optimize and automate Salesforce Journey. - Managing multiple projects and stakeholders to prioritize projects with the most impact on operational goals; influencing decisions across the organization to drive consumer relevance and engagement. - Demonstrating proficiency in key skills including strategic thinking, stakeholder management, big picture thinking, conflict management, building a collaborative & coaching culture. - Developing a strong understanding of designing for retail and retail marketing events. Qualifications Required: - Bachelor/Master's Degree in Marketing, Digital, E-Commerce, Engineering. Skill Sets Required: - Salesforce Marketing Cloud experience, Design and develop marketing automation journey, Build complex journey using Journey builder, SQL queries & AMP Script. - 2+ years of experience with Salesforce Marketing Cloud. - Strong expertise on campaign setup on Marketing Cloud, Email Studio, Automation Studio, Mobile Studio, Journey Builder. - Good understanding of Email, PUSH Notification, SMS campaign, and ability to troubleshoot technical issues. - Ability to interpret insights from Data analytics tools. - Strategic and analytical thinking, with attention to detail. - Good communication skills - written and spoken. - Strong organizational and time management skills, with the ability to manage multiple projects simultaneously.,