Analyst-Data Analytics

AMERICAN EXPRESS

0 - 4 years

18 - 20 Lacs

gurugram

Posted:-1 days ago| Platform:

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Skills Required

hive performance marketing digital marketing python data analytics google adwords data processing machine learning sql online marketing data science spark social media marketing google analytics sem big data seo programming communication skills

Work Mode

Work from Office

Job Type

Full Time

Job Description

Deliver strategic analytics focused on Performance Marketing channels
Define and build key KPIs to monitor the channel/product health and success
Support the development of new products and capabilities
Deliver read out of campaigns uncovering insights and learnings that can be utilized to further optimize the channels
Gain deep functional understanding of the enterprise-wide product capabilities and associated platforms over time and ensure analytical insights are relevant and actionable
Power in-depth strategic analysis and provide analytical and decision support by mining digital activity data along with AXP closed loop data

Minimum Qualifications

Advanced degree in a quantitative field (e.g. Finance, Engineering, Mathematics, Computer Science)
Strong programming skills are preferred. Some experience with Big Data programming languages (Hive, Spark), Python, SQL.
Experience in large data processing and handling, understanding in data science is a plus.
Ability to work in a dynamic, cross-functional environment, with strong attention to detail.
Excellent communication skills with the ability to engage, influence, and encourage partners to drive collaboration and alignment.

Preferred Qualifications

Prior experience in performance marketing will be preferred

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