Job
Description
As a Web Analytics Consultant/Manager in the Marketing Analytics practice of Accenture Strategy & Consulting - Global Network Data & AI team, you will play a crucial role in helping clients leverage their digital assets to drive business growth. You will collaborate with a diverse team of professionals to deliver strategic roadmaps for personalized activation and enhance customer relationships through data-driven insights. - Be a platform expert in leading Tag Management platforms such as Adobe Launch/AEP Web SDK, Google Tag Manager, Tealium iQ - Develop expertise in Visualization tools like Tableau, Power BI, Looker for dashboard development - Provide deep domain expertise in clients' business, digital marketing, and industry trends - Demonstrate expert level knowledge in tools like GA360/GA4, Adobe Analytics, and configure them for digital assets - Assess and audit clients' MarTech stack in collaboration with solutions architects - Conduct technical analysis, design analytics-related initiatives, and define requirements for analytics implementation - Translate business requirements into technical specifications, tagging guides, and data layer design documents - Coordinate with website developers for analytics integration and data layer implementation - Implement tags for websites/apps using tag managers and perform end-to-end QA testing for integrations - Manage ad pixels, third-party tags for digital campaigns, and large volumes of structured and unstructured data - Diagnose and troubleshoot analytics implementation issues and create actionable insights using reporting and visualization tools - Work with Solution Architects to strategize and document scalable Web Analytics implementations tailored to clients' needs - Ensure consistent analytics implementation across digital properties and provide platform training for clients - Collaborate with various team members including Business Analysts, Data Architects, and Technical Architects to achieve project objectives and delivery dates - Utilize project management expertise for sprint planning and successful project delivery - Bachelor's degree in a relevant field such as Marketing, Analytics, or Information Technology - Strong expertise in Tag Management platforms and Visualization tools - Proficiency in tools like GA360/GA4, Adobe Analytics, and experience in web analytics reporting and visualization - Excellent communication skills and ability to translate business requirements into technical specifications - Project management skills and experience in collaborating with cross-functional teams - Prior experience in digital marketing, web/mobile analytics, and data integration will be an added advantage As a Web Analytics Consultant/Manager in the Marketing Analytics practice of Accenture Strategy & Consulting - Global Network Data & AI team, you will play a crucial role in helping clients leverage their digital assets to drive business growth. You will collaborate with a diverse team of professionals to deliver strategic roadmaps for personalized activation and enhance customer relationships through data-driven insights. - Be a platform expert in leading Tag Management platforms such as Adobe Launch/AEP Web SDK, Google Tag Manager, Tealium iQ - Develop expertise in Visualization tools like Tableau, Power BI, Looker for dashboard development - Provide deep domain expertise in clients' business, digital marketing, and industry trends - Demonstrate expert level knowledge in tools like GA360/GA4, Adobe Analytics, and configure them for digital assets - Assess and audit clients' MarTech stack in collaboration with solutions architects - Conduct technical analysis, design analytics-related initiatives, and define requirements for analytics implementation - Translate business requirements into technical specifications, tagging guides, and data layer design documents - Coordinate with website developers for analytics integration and data layer implementation - Implement tags for websites/apps using tag managers and perform end-to-end QA testing for integrations - Manage ad pixels, third-party tags for digital campaigns, and large volumes of structured and unstructured data - Diagnose and troubleshoot analytics implementation issues and create actionable insights using reporting and visualization tools - Work with Solution Architects to strategize and document scalable Web Analytics implementations tailored to clients' needs - Ensure consistent analytics implementation across digital properties and provide platform training for clients - Collaborate with various team members including Business Analysts, Data Architects, and Technical Architects to achieve project objectives and delivery dates - Utilize project management expertise for sprint planning and successful project delivery - Bachelor's degree in a relevant field such as Marketing, Analytics, or Information Technology - Strong expertise in Tag Management platforms and Visualization tools - Proficiency
