AI SEO / GEO Program Lead

ABOUT THE ROLE

AI SEO / GEO Program Lead

1. Local SEO Management (SEMrush Expert-Level Execution)

• Manage multi-location Local SEO programs using SEMrush Local.
• Oversee Google Business Profile (GBP) optimization, verification workflows, and issue resolution.
• Improve Map Pack rankings through data-driven insights and competitive analysis.
• Conduct NAP audits, citation management, and ongoing location performance monitoring.
• Build detailed SEMrush-driven reports and dashboards for regular visibility updates.

2. Generative Engine Optimization (GEO) AI Search Visibility

• Conduct routine AI search visibility audits across ChatGPT, Perplexity, Gemini, and Claude.
• Create AI-citable content structures (Q&A modules, answer-first summaries, definitions).
• Implement and validate schema markup (FAQPage, Service, Speakable, HowTo, Organization).
• Track AI citation frequency, sentiment, competitor visibility, and search-context accuracy.
• Build and maintain an internal AI search visibility and performance dashboard.

3. SEO Content Strategy & Content Operations

• Rewrite, structure, and optimize landing pages, service pages, and blog content for both SEO and GEO.
• Develop content briefs informed by SEMrush Topic Research, SEO Content Template, and competitive gaps.
• Oversee writers, editors, and SMEs to ensure content meets high technical and AI-readiness standards.
• Build topic clusters, internal linking systems, and answer-first content hubs optimized for retrieval by AI search engines.

4. Technical SEO & Infrastructure Optimization

• Perform ongoing technical audits using SEMrush Site Audit and supplemental tools.
• Improve crawlability, indexation, Core Web Vitals, sitemap structures, and robots directives.
• Design and implement structured data strategies across priority pages.
• Propose improvements to URL architecture and on-site information hierarchy.
• Ensure all optimizations support both traditional search and AI-generated search contexts.

5. Program Management & Cross-Functional Leadership

• Lead the end-to-end SEO + GEO program roadmap.
• Coordinate with product, content, design, and development teams.
• Set priorities, manage timelines, maintain execution discipline, and communicate progress.
• Serve as the main point of accountability for SEO and GEO initiatives.
• Translate strategic insights and performance data into actionable plans.

6. Reporting & Analytics

• Produce consolidated reports incorporating SEMrush, GA4, GSC, and AI visibility metrics.
• Provide clear insights, trends, risks, and recommendations not just data.
• Establish KPIs for both SEO and GEO performance.
• Guide leadership with forward-looking strategies based on data patterns and search evolution.

REQUIRED EXPERIENCE

Must-Have (Core Requirements)

• 5+ years of SEO experience

  , including Local SEO.

• 3+ years of deep SEMrush usage

  (Local SEO Toolkit, Position Tracking, Site Audit, Content Template, Topic Research).
• Demonstrated success managing multi-location SEO programs.
• Experience implementing schema markup and structured data.
• Strong understanding of emerging AI search platforms and how content is retrieved/cited.
• Ability to turn data insights into strategic direction.
• Experience producing content optimized for both SEO and AI retrieval.

Preferred Qualifications

• Hands-on experience with AI Search Optimization (GEO) frameworks.
• Familiarity with Rank Scale, AI Monitor, Bright Local, or similar AI visibility tools.
• Ability to write or refine SEO/GEO-optimized content.
• Agency or multi-client management experience.
• Understanding of technical SEO fundamentals (CWV, sitemaps, indexing, URL structure).

CORE COMPETENCIES

• Advanced SEMrush mastery
• Deep Local SEO and multi-location management
• Strong written communication and content structuring
• Analytical problem-solving and pattern recognition
• Ability to design scalable processes and frameworks
• Ownership mindset and strong accountability
• Ability to communicate complex SEO/GEO strategies in clear terms
• Program management and deadline discipline

SUCCESS METRICS

• Improved Local SEO rankings (Map Pack + organic).
• Increased AI visibility across major generative engines.
• Stronger citation presence and AI search mentions.
• Growing organic sessions, conversions, and engagement.
• Clean, consistent, well-structured content across the organization.
• Predictable, insight-driven reporting and planning.
• Smooth coordination and reduced bottlenecks across teams.