Job
Description
Role Summary We are seeking an experienced and performance-driven Advertising Manager to take charge of our ad performance across Amazon, Meta (Facebook & Instagram), and Google platforms. This role will be instrumental in building in-house competency, reducing CAC, improving ROAS, and scaling profitable campaigns. The candidate will work closely with cross-functional teams including Product, Creative, and Sales to align advertising with business objectives. Key Responsibilities Plan, launch, manage, and optimize paid campaigns across Amazon Ads, Meta Ads, and Google Ads (Search, Display, Shopping). Own full-funnel performance: from awareness to conversion and retention. Create ad strategies tailored for both D2C (Shopify) and marketplace (Amazon) channels. Track key KPIs: CTR, CPC, ROAS, ACoS, CVR, CPA etc. Conduct regular A/B testing on creatives, audiences, and placements. Manage ad budgets and bid strategies to maximize performance. Lead all Sponsored Product, Sponsored Brand, and Sponsored Display campaigns on Amazon. Collaborate with the design/content team for campaign assets. Prepare weekly/monthly ad performance reports with insights and action points. Stay updated with platform algorithm changes, ad tools, and beta features. Qualifications & Skills 5+ years of experience in managing performance marketing campaigns across Amazon, Meta, and Google. Proven track record of scaling ROAS-positive ad accounts in a D2C eCommerce setup. Strong analytical skills with knowledge of Excel/Sheets, GA4, and Ads dashboards. Experience in ad copywriting and creative performance feedback. Skills: a/b testing,analytical skills,meta ads,campaigns,ad copywriting,amazon,facebook ads,meta,instagram,amazon ads,performance marketing,advertising,ga4,google ad planner,roi management,google ads,excel,d2c ecommerce Show more Show less
