Advertising Account Planner

Job summary:

The Advertising Account Planner acts as the strategic backbone of campaigns, combining customer research, local market insights, and data-driven analysis to craft effective advertising strategies. This role bridges the gap between the client's business goals and the creative team's execution, ensuring campaigns resonate with target audiences while meeting brand objectives. The Account Planner conducts in-depth market and consumer studies, develops insight-led briefs, and collaborates with internal teams to deliver impactful, results-oriented campaigns.

Key responsibilities

Customer Research & Insights

Conduct qualitative and quantitative research to understand customer behaviors, preferences, and motivations.

Translate research findings into actionable insights for creative and media teams.

Local Market Intelligence

Gather and analyse local market trends, competitor activities, and cultural nuances.

Identify opportunities for targeted campaigns in specific geographies or communities.

Strategic Planning

Develop campaign strategies that align with client objectives and brand positioning.

Work closely with account managers and creative teams to ensure strategies are feasible and impactful.

Create strategic briefs that inspire and guide the creative process.

Client Collaboration

Present research, insights, and strategic recommendations to clients in a clear, compelling way.

Partner with clients to refine marketing objectives and KPIs.

Campaign Evaluation

Monitor campaign performance against strategic goals.

Recommend optimizations based on data and feedback.

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