Adobe Journey Optimizer (AJO) Developer

NP - NP should be 0-15 days

We are seeking a skilled Adobe Journey Optimizer (AJO) Developer to join our Martech team. You will be

responsible for designing, developing, and optimizing cross-channel customer journeys using Adobe

Experience Platform and Adobe Journey Optimizer. This role requires a blend of technical proficiency,

experience in marketing automation, and a deep understanding of customer lifecycle engagement.

Key Responsibilities:

- Develop and maintain end-to-end customer journeys using Adobe Journey Optimizer.

- Integrate AJO with Adobe Experience Platform (AEP), leveraging Real-Time Customer Profile and

Segments.

- Build dynamic templates, content fragments, and personalized messaging across email, push, and in-app

channels.

- Collaborate with marketing and data teams to map data schemas, define events, and enable data ingestion.

- Ensure journeys are optimized for performance, deliverability, and business outcomes.

- Troubleshoot and resolve any technical issues related to AJO configurations, APIs, or audience activation.

- Implement AJO APIs to automate and scale journey creation and content operations.

- Follow best practices for privacy, consent, and data governance in journey workflows.

- Document solutions, test plans, and configurations for future reference and knowledge sharing.

Job Description: Adobe Journey Optimizer (AJO) Developer

Required Skills & Qualifications:

- 3-5 years of hands-on experience with Adobe Journey Optimizer (AJO).

- Proficient in JSON, APIs, Adobe Experience Platform components (Schemas, Datasets, Segments,

Sources).

- Strong understanding of marketing use cases and campaign lifecycle across email, push, and mobile.

- Experience working with Real-Time CDP and audience activation within Adobe ecosystem.

- Familiarity with data layer structures and event-based journey triggers.

- Excellent problem-solving skills and attention to detail.

- Strong communication and collaboration abilities with cross-functional teams.

Nice to Have:

- Experience with Adobe Experience Platform Web SDK (Alloy.js).

- Knowledge of JavaScript, SQL, or other scripting languages used for journey logic or data transformation.

- Exposure to other Adobe tools like Adobe Analytics, Adobe Target, or Adobe Campaign