Adobe Integration Specialist

Job Title : Adobe Integration Specialist

Experience: 4+Years

Key Responsibilities:

• Lead the integration of Adobe Experience Cloud products (AEM, Adobe Analytics, Target, Audience Manager, Campaign, etc.) with internal systems and external platforms.
• Work closely with developers, solution architects, and marketing teams to ensure optimal use of Adobe tools across digital touchpoints.
• Implement and manage Adobe Launch (Tags) to deploy and manage analytics and marketing scripts.
• Support data layer strategy and integration to ensure accurate and actionable analytics.
• Create and maintain technical documentation, integration maps, and data flows.
• Troubleshoot and resolve integration issues, identifying opportunities to optimize performance and stability.
• Collaborate on personalization and A/B testing strategies using Adobe Target and Audience Manager.
• Ensure proper tagging and data capture for robust reporting and analytics through Adobe Analytics.
• Stay current with Adobe platform updates and recommend new capabilities to improve digital strategy.

Must Have

• 3-6 years of hands-on experience with Adobe Experience Cloud tools (especially AEM, Adobe Analytics, Adobe Launch, and Target).
• Proven experience integrating Adobe products in complex enterprise environments.
• Strong understanding of JavaScript, HTML, CSS, and tag management systems.
• Design scalable tagging solutions using Adobe Launch with governance frameworks for multi-market sites
• Integrate Adobe Experience Platform (AEP) with external CRMs, DMPs, or data lakes for unified customer views
• Work with Adobe Customer Journey Analytics or RT-CDP for real-time segmentation and orchestration
• Use Adobe I/O and SDKs for custom integrations and workflow automation
• Manage Experience Cloud ID (ECID) setup and identity stitching across solutions
• Familiarity with REST APIs, server-side and client-side integrations.
• Experience with data layers (e.g., W3C or custom), event-driven architecture, and debugging tools (e.g., Charles Proxy, Adobe Debugger).
• Excellent problem-solving skills and the ability to manage multiple integration points.
• Strong communication and collaboration skills to work cross-functionally with marketing, analytics, and IT team