Adobe Campaign Architect

Job Description

Adobe Campaign Tech Lead RESPONSIBILITIES: Design and implement complex multi-wave, multi-channel communications using tool Adobe Campaign, with coding for versioning (dynamic in email and mobile push), offers and personalization and Email Deployment. Provide and be knowledgeable in best practices in campaign development to optimize efficiency and quality of deliverables; implement and support automation triggered, recurring and adhoc communications Build and execute test and measure campaign strategies that will drive desired customer behaviour Lead campaign and program requirement discussions to gain added insights from the customer data needed to drive strategies, such as understanding of offer responsiveness, content relevancy and communications channel engagement Document and communicate campaign strategy and work with campaign execution team and project manager to establish timeline and schedules for implementation and measurement SKILLS: Integrated marketing experience in social media planning, channels, and engagement. Experience in delivering digital campaigns for products and/or services. Experience in running email/WhatsApp/ Mobile App/ SMS marketing campaigns. Solid understanding of web metrics, digital analytics, with the ability to generate, analyse and interpret data. In-depth knowledge and understanding of existing and emerging social media platforms (LinkedIn, Facebook, Twitter, YouTube, etc.), their respective participants, and how each platform can be deployed and cross-leveraged in different scenarios. Ability to provide digital marketing expertise to multiple projects simultaneously with attention to detail and quality, and meet deadlines Expertise in Digital Marketing tools such as Google Analytics, Adobe Analytics, Adobe Target etc. Good to have: Airline/Aviation Industry experience Passion for learning new technology Excellent Communication Skills QUALIFICATIONS: Bachelors/ masters degree from an accredited institution 8+ years of experience in campaign management and implementation. Technical understanding of MarTech tools and technology