Adobe Analytics/ CJA Specialist, Associate

Primetrace Technologies

5 - 10 years

4 - 8 Lacs

mumbai

Posted:1 hour ago| Platform:

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Skills Required

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Work Mode

Work from Office

Job Type

Full Time

Job Description

Lead the technical implementation and configuration of Adobe Analytics in collaboration with the web tech solutions team, including variable mapping (eVars, props, events), processing rules, and virtual report suites
Develop and enforce tagging standards and data layer specifications across web properties Troubleshoot and resolve data collection issues using debugging tools
Architect and maintain Customer Journey Analytics (CJA) datasets, connections, and workspaces to support cross-channel analysis
Design and manage Adobe Launch workflows, including rule creation, data element configuration, and extension management for scalable and maintainable tagging
Collaborate with digital, product & client marketing, and engineering teams to translate business goals into analytical solutions
Ensure data integrity, compliance and governance with our analytics platforms
Analyse web behavioural data to uncover insights, trends and support data-driven decision making
Stay current with Adobe Experience Cloud updates and industry best practices

Required experience & skills:

5+ years of hands-on experience with Adobe Analytics and Tag management (Tealium iQ or Adobe Launch) with proven success in both architecture and implementation
Proven experience with Adobe Customer Journey Analytics (CJA), data views configurations and setting up data connections via AEP
Technical Skills :
- Deep understanding of Adobe Analytics & CJA workflows including eVars, props, events, classifications, data views and processing rules
- Strong expertise in tag management workflows within Tealium iQ or Adobe Launch, rule-based triggers, data layer & event forwarding
- Proficiency in JavaScript, HTML, and web technologies relevant to analytics tagging
- Understanding of data through A4T (analytics for Target)
- Experience with Adobe Target, RT-CDP (AEP) is a plus
Analytical Skills :
- Strong expertise in creating analytics dashboards with advanced analytics, attribution & journey analysis and complex segmentation
- Fluent in translating insights that are visually interactive, digestible & actionable for the stakeholders
- Experience with data visualization tools (eg, Tableau, Power BI)
Soft Skills :
- Fast learner, collaborative mindset, and excellent communication skills
- Strong problem-solving skills and attention to detail
- Comfortable working in a fast-paced, cross-functional, and global environment

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