Account Manager - Web Analytics

We are looking for a detail-oriented candidate with experience in tag management, marketing analytics reporting, and campaign tracking. The role involves supporting the team in tracking implementation, marketing analytics reporting, and generating campaign reports to measure performance.

Key Responsibilities:

Tag Implementation Support:

• Assist in implementing and maintaining

  GTM, GA4, Firebase, and MMP

  tags for websites and apps.
• Work with senior team members to ensure proper tracking of

  user interactions, conversions, and campaign events

  .
• Help maintain

  tagging documentation

  and track implementation issues.

Marketing Analytics Reporting:

• Create and maintain

  marketing campaign reports

  using

  Excel and Google Analytics

  .
• Prepare

  weekly/monthly performance dashboards

  to track

  ad campaigns, conversions, and engagement trends

  .
• Use

  pivot tables, charts, and data visualization

  to summarize findings.
• Identify

  inconsistencies in data and assist in troubleshooting issues

  related to reporting.

Platform Data Quality Support:

• Assist in

  QA checks

  to verify accurate data tracking and marketing reports.
• Collaborate with teams to

  monitor campaign KPIs and data quality

  .

Collaboration Learning:

• Work closely with

  digital marketing teams, analysts, and account managers

  to support campaign tracking needs.
• Stay updated on best practices in

  tag management and marketing reporting

  .