Account Director, Culture Marketing & Intellectual Properties (IPs)

About the role:

The role requires the ability to understanding client business objectives with reference to cultures & sub-cultures and pivot these into appropriate consumer experience solutions. This will be enabled by a high degree of collaboration within the Hyperlink team to develop partnerships internally with Concept, Design, Innovation, Content and Productions teams.

Core Experience Strategy

-Develop new concepts and ideas basis client and internal briefs

-Evaluate the effectiveness and impact of existing IPs and events while developing and building for the future

-Analyze the market understand users demand/gaps; competitor analysis

-Holistic approach to strategy, inclusive of digital experience, on ground experiences and content.

-Create more user scenarios based on the experience strategy and maximize the task and output in-person and digitally.

-Build eco-systems within IPs with a solve for clients, consumer demands and product/services, while keeping in mind industry trends, plans and calendars.

-Keeping abreast of culture and industry trends

-Establish a rich network in the fields of culture in general and music in particular to be aware of new upcoming trends and movements.

Planning and Management

-Create and execute high quality events of all scales in collaboration with various teams within Hyperlink

-Manage partnership and sponsorship negotiations

-Follow operational SOPs and strive to enhance their effectiveness

-Negotiation with artists, media and entertainment partners, venues, agencies among others.

-Working to develop journey-thinking as a core skill in order to plan basis actual consumer experience journey

-Evaluating the results and final outcome/impact of all activities.

-Ensuring a qualitative approach and evaluation across projects

-Project budget management and P&L building

Client Servicing

-Leading key accounts and working towards delivering on clients objectives

-Understand client's brand values and delivering solutions through experiential suggestions

-Managing client relationships on projects as well as managing client needs and expectations

-Building decks and proposals, both financial and creative in collaboration with various teams at Hyperlink.

-Creating project trackers and managing timelines to ensure impeccable execution of client deliverables

-Work with sales, creative, brand experiences and design teams during RFP process to assist with building experiential related presentations for clients

Team structure-Reporting to Group Head / HOD Required Qualification

Experience & skills:

Bachelor's degree in marketing, communications, advertising, journalism, or related field.

8+ Yrs proven creative strategy and project management experience.

Strong relationship & connect with marketing professionals/ brand managers/ decision makers among the corporate & agencies.

Understanding of brands & their needs to connect with consumers/target audience

Has exceptional attention to detail and the ability to plan and manage multiple tasks and projects in parallel despite tight deadlines

Proficiency with Microsoft Office, including Excel and PowerPoint is a must

Experience in crafting narratives and engaging clients and agencies in long range strategic partnerships

Highly customer oriented with proven ability to build internal and external relationships