Academy Marketing Executive

The Academy Marketing Executive will be responsible for promoting dental academic programs, certifications, and training courses. This role uniquely combines clinical dental knowledge with MBA-driven marketing strategy to attract the right audience, increase enrollments, and strengthen the academy’s brand presence.

Key Responsibilities

Academic Marketing & Lead Generation

• Develop and execute marketing strategies for dental courses, workshops, fellowships, and certification programs.
• Generate quality leads through digital platforms, referrals, events, and institutional tie-ups.
• Plan and promote webinars, seminars, hands-on courses, and academic events.

Digital & Offline Marketing

• Coordinate digital marketing campaigns (Meta ads, Google ads, WhatsApp campaigns, email marketing).
• Work with content and design teams to create dental-specific marketing content (posters, reels, brochures).
• Support website updates, landing pages, and course listings.

Clinical Communication & Branding

• Translate complex dental procedures and academic content into clear, student-friendly marketing messages.
• Ensure all marketing communication maintains academic integrity and ethical standards.
• Build the academy’s positioning as a trusted dental education brand.

Admissions & Sales Support

• Work closely with academic counselors to improve lead-to-enrollment conversion.
• Track inquiries, follow-ups, and conversion performance.
• Support pricing strategy, offers, and enrollment campaigns.

Partnerships & Outreach

• Build relationships with dental colleges, clinics, hospitals, and professional associations.
• Coordinate campus visits, faculty collaborations, and institutional marketing initiatives.
• Represent the academy at dental conferences, CDE programs, and exhibitions.

Analytics & Reporting

• Analyze marketing performance metrics (leads, CPL, ROI, conversion rates).
• Prepare weekly and monthly marketing and enrollment reports.
• Recommend improvements based on market trends and competitor analysis.

Qualifications

Educational Requirements

• Bachelor of Dental Surgery (BDS) – Mandatory
• MBA (Marketing / Healthcare Management / Operations preferred)

Experience

• 2-3 years of experience in marketing, business development, or academic promotions.
• Experience in dental academies, healthcare marketing, or education marketing is an advantage.

Key Skills & Competencies

• Strong understanding of dental education, procedures, and clinical terminology
• Excellent communication, presentation, and negotiation skills
• Digital marketing knowledge and campaign coordination ability
• Strategic thinking with execution capability
• Data analysis and reporting skills
• Proficiency in CRM tools, MS Excel, and marketing dashboards

Job Type: Full-time

Pay: ₹35,000.00 - ₹40,000.00 per month

Work Location: In person