Writer/Strategist (Personal Branding)

Company Overview:

LXME is India's first financial platform designed exclusively for women, empowering them to

take charge of their money through learning, investing, and community engagement. LXME

offers simple, jargon-free financial solutions and a vibrant community to help women achieve

financial independence.

About the Role:

Writer + Strategist

What You'll Do:

• Build and execute a

  personal branding strategy

  across LinkedIn, Instagram, and other relevant platforms.
• Write compelling

  thought leadership content, posts, speeches, and video scripts

  that reflect the founder's voice and values.
• Conceptualize

  campaigns, collaborations, and storytelling themes

  that humanize finance and leadership.
• Track trends and insights to help position the founder as a

  relevant voice in women's finance, entrepreneurship, and leadership

  .
• Collaborate with the design and video teams for cohesive content execution.

Who You Are:

• 3-5 years of experience in

  content writing, brand storytelling, or communications strategy

  , preferably for

  CXOs, founders, or influencers

  .
• Strong understanding of

  social media trends and audience psychology

  .
• Excellent writing skills with a flair for conversational, thought-led content.
• Passionate about

  women's empowerment, leadership, and financial literacy

  .
• Based in

  Mumbai

  and open to

  working from office

  .