In-depth knowledge of the company products and translating tech details to user benefits. Plan and oversee marketing lead generation opportunities across Online assets and platforms. Develop product marketing strategies across multichannel marketing plans including SEO, SEM, PPC, events, and website updates based on the company s goals. Provide support to the sales team in both sales enablement and account-based approach. Responsible for Lead generation and ROI Management Perform industry and competitive analysis. Periodically monitor, track and report marketing campaign performance and evaluation of the performance against goals and other key performance indicators using a variety of analytics tools . Implement marketing automation processes and tools to achieve optimized value from marketing initiatives. Use CRM to add, qualify and assign leads. Brainstorming new initiatives, digital marketing platforms and ways to capture customer attention. Develop and evolve all marketing collateral as per brand guidelines. Create and proofread content for digital activities as per business requirements. Plan and conduct online events and training activities. Engage in collaborative communication across teams creative, sales and specialist teams. Maintain partnerships with media agencies and vendors. Requirements BSc degree, MBA preferred but not required. Minimum 2+ years marketing experience required. Google Analytics and Google Ad Word certified (required) Demonstrated ability to t rack record manage campaigns from concept to ROI to manage the budgeting process and use of analytical skills. Excellent communication skills good written and oral communication skills. Strong analytical skills Proficient computer skills in MS Office including Word, Excel and PowerPoint. Team player with ability to work cross-functionally.
Develop and execute sales strategies to achieve assigned revenue targets for IT Infrastructure, Cloud, and Cybersecurity solutions. Identify and prospect new clients across BFSI, IT/ITES, manufacturing, healthcare, and other verticals. Build and manage a robust sales pipeline through lead generation, qualification, and closing deals. Client Engagement Conduct meetings and presentations to understand client requirements and propose customized solutions. Build long-term relationships with key stakeholders, including CXOs, IT managers, and procurement teams. Serve as a trusted advisor, ensuring client satisfaction and retention. Product Knowledge and Market Insights Stay updated on industry trends, emerging technologies, and competitive landscape in IT Infrastructure, Cloud, and Cybersecurity. Collaborate with pre-sales and technical teams to develop solution proposals and ensure smooth delivery. Provide insights and feedback to the product and marketing teams to refine offerings and strategies. Reporting and Collaboration Maintain accurate sales forecasts and activity reports using CRM tools. Collaborate with regional and national sales teams to achieve organizational goals. Participate in sales reviews and contribute to strategy discussions Skills & Qualifications: Educational Background: Bachelor s degree in Business, IT, or related field. MBA is a plus. Experience : 4 7 years of experience in B2B sales, with a focus on IT Infrastructure, Cloud, and Cybersecurity solutions. Proven track record of meeting or exceeding sales targets. Technical Skills: Understanding of IT Infrastructure (servers, storage, networks), Cloud (IaaS, PaaS, SaaS), and Cybersecurity software. Ability to translate technical features into business benefits for clients. Soft Skills: Strong communication, negotiation, and interpersonal skills. Self-motivated with excellent time management and organizational skills. Ability to work independently and manage a regional sales territory.
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