User Acquisition & Marketing Specialist (ASO Expert)

We are searching for a results-driven User Acquisition & Marketing Specialist with a strong focus on App Store Optimization (ASO) to join our team. As a User Acquisition & Marketing Specialist, your main responsibility will be to drive growth through paid and organic strategies, optimize app store listings, and enhance user engagement across all platforms. The ideal candidate should possess experience in app marketing and a deep understanding of ASO strategies. In this role, you will be involved in various key responsibilities: User Acquisition Campaigns: - Plan, execute, and enhance paid user acquisition campaigns on platforms like Google Ads, Facebook Ads, Apple Search Ads, and others. - Monitor and analyze key performance metrics (CPIs, ROAS, CAC) to continuously improve ad performance. App Store Optimization (ASO): - Conduct keyword research, competitor analysis, and A/B testing to optimize app store listings for Google Play and the Apple App Store. - Monitor app rankings and performance, making adjustments to ensure visibility and discoverability. - Collaborate with designers and copywriters to create high-quality marketing assets for app listings. Growth & Retention Strategy: - Develop and implement user growth strategies through organic, paid, and viral marketing techniques. - Collaborate with the product team to enhance user retention and engagement by analyzing user behavior and implementing in-app notifications, push campaigns, and personalized content. Analytics & Reporting: - Utilize analytics platforms to track campaign performance and provide actionable insights. - Monitor and report on KPIs such as user growth, retention, install-to-paid conversion, and app store ranking. - Regularly analyze data and report on user acquisition efforts, ASO effectiveness, and app performance. Collaboration: - Work closely with cross-functional teams including developers, designers, project managers, and other marketers to ensure cohesive app growth strategies. - Collaborate with developers to ensure technical SEO and ASO best practices are implemented. Requirements: - Proven experience in mobile user acquisition, app marketing, and ASO with a successful track record. - In-depth knowledge of ASO tools and techniques for Google Play Store and Apple App Store. - Experience with paid user acquisition campaigns on platforms like Google Ads, Facebook Ads, Apple Search Ads. - Strong analytical skills and proficiency in data analysis tools. - Familiarity with A/B testing tools for app store listings. - Excellent communication and collaboration skills. Preferred Qualifications: - Familiarity with tracking and attribution tools like Adjust, Kochava, or Appsflyer. - Knowledge of app development processes and user experience optimization. - Experience in managing user engagement and retention through in-app messages, push notifications, and email marketing. To apply for this position, please send your resume, cover letter, and examples of successful app marketing or ASO projects to Info@logicgoinfotech.com.,