UI/UX Designer

We are looking for a talented UI/UX Designer to create user-centric designs that enhance engagement, drive users to target pages, and align with marketing goals. The ideal candidate will have a strong mix of technical expertise, marketing knowledge, and an understanding of user behavior to improve conversions and overall user experience.

Key Responsibilities:

• Design and develop user interfaces for marketing websites and landing pages, ensuring a seamless and intuitive user experience.

• Collaborate with marketing, content, and development teams to translate business requirements into compelling design solutions.

• Optimize user journeys to increase conversions and reduce drop-offs.

• Ensure designs align with SEO, CRO (Conversion Rate Optimization), and digital marketing goals.

• Work with developers to ensure seamless implementation of designs.

• Conduct user research and usability testing to gather insights and improve the user experience.

• Create wireframes, prototypes, and high-fidelity mockups to communicate design ideas and concepts.

• Ensure designs are responsive and accessible across all devices and platforms.

• Work with developers to implement designs and ensure they meet the highest standards of quality and performance.

• Stay current with emerging design trends and best practices in UI/UX.

• Participate in design reviews and provide constructive feedback to team members.

• Develop and maintain design systems and style guides to ensure consistency across all digital assets.

• Collaborate with project managers to meet project timelines and deliverables.

Required Skills and Experience:

• UI/UX Design Proficiency: Strong skills in Figma, Adobe XD, Sketch, or similar tools.

• Marketing Knowledge: Understanding of digital marketing, and CRO strategies

• User Behavior Analysis: Ability to use Google Analytics, Hotjar, or similar to optimize UX.

• Technical Knowledge: Basic understanding of HTML, CSS, JavaScript (coding not required but a plus).

• Conversion-Focused Design: Ability to create engaging, user-friendly interfaces that drive traffic to key pages.

• Collaboration & Communication: Work effectively with developers, marketers, and stakeholders.

• Attention to Detail Strong problem-solving skills and an eye for aesthetics and usability.

Preferred Qualifications:

• 3+ years’ experience in SaaS, B2B.

• Familiarity with A/B testing, usability testing, and analytics tools.

• Knowledge of accessibility standards (WCAG).