Trade Finance Sales Executive

We are seeking a highly motivated Trade Finance Marketing Executive to support our mission of delivering innovative import/export finance solutions to SMEs, exporters, importers, and logistics providers. This role combines expertise in international trade finance with modern B2B marketing to generate qualified leads, increase brand visibility, and support customer acquisition for financial products like Letters of Credit, Invoice Discounting, and Supply Chain Finance.

Key Responsibilities:

Marketing Strategy

Plan and execute targeted marketing campaigns across digital and traditional platforms to promote trade finance offerings such as:

Letters of Credit (LC)

Bank Guarantees

Supply Chain Finance

Factoring & Invoice Discounting

Segment audiences (e.g., exporters, importers, customs agents, banks) and craft tailored messaging and campaigns for each.

Content Development & Industry Positioning

Create thought leadership content for:

Blogs (e.g., "Top 5 Trade Finance Solutions for Exporters")

eBooks and Whitepapers (e.g., "Trade Finance in India: Trends & Opportunities")

LinkedIn posts, explainer videos, and infographics

Represent the company in trade-focused seminars, Exim Bank events, and export-import exhibitions.

Lead Generation & CRM Engagement

Run and optimize digital campaigns (Google Ads, LinkedIn Ads) for trade finance-specific keywords like:

“LC for SME exporters”

“Export invoice financing in India”

Track and nurture leads using CRM platforms (HubSpot, Salesforce)

Collaborate with industry associations, freight forwarders, and banks for joint awareness initiatives.

Market Intelligence & Competitive Research

Stay updated on changes in:

RBI export-import norms

Global tariff policies

EXIM finance trends

Conduct benchmarking against traditional banks, fintech players, and NBFCs offering trade finance services.

Performance Analytics

Monitor and report KPIs:

Cost per qualified lead

Lead-to-conversion ratio

Engagement metrics for trade finance campaigns

Present monthly reports and marketing ROI to management.

Job Type: Full-time

Pay: ₹15,000.00 - ₹40,000.00 per month

Benefits:

• Provident Fund

Schedule:

• Day shift

Language:

• English (Preferred)

Work Location: In person