About TogetherBuying.in TogetherBuying.in is India’s first group-buying PropTech platform for homebuyers. We help groups of 3-7 serious buyers interested in the same residential project come together and negotiate directly with builders, unlocking better pricing, special deals, and offers something that’s often out of reach for individual buyers. Our mission is to make home buying in India smarter, more transparent, and collective just like bulk purchasing in other industries. We’re looking for an experienced Content Strategist who understands the latest SEO trends (especially post-Google’s Helpful Content & SGE updates) and can create compelling content that drives traffic, establishes authority, and effectively communicates our brand’s unique value proposition. Key Responsibilities: Content Strategy Development : Develop and execute a content strategy that establishes a strong and distinctive market positioning for TogetherBuying.in. Content Creation : Write and oversee the creation of engaging articles related to real estate, group-buying, home-buying tips, market trends, and other relevant topics aligned with our brand’s vision. Case Studies : Create compelling case study articles showcasing successful group-buying experiences facilitated by our platform. PR Articles : Craft and manage the publication of 5 to 6 high-quality PR articles aimed at increasing our visibility and authority within the real estate sector. Website Content Revamp : Completely overhaul the website content to reflect our brand’s positioning and clearly communicate our unique value proposition to potential buyers. LinkedIn Content Strategy : Develop and implement a comprehensive LinkedIn content strategy for both the brand and leadership team to amplify our digital presence and industry influence. Ideal Candidate: Proven experience as a content strategist, writer, or similar role, ideally within the real estate or PropTech sectors. Strong understanding of the latest SEO trends, including Google's Helpful Content & SGE updates. Excellent writing and editing skills, with the ability to adapt your tone and style to suit different audiences and platforms. Ability to conduct thorough research, analyse content performance, and implement data-driven strategies to improve content effectiveness. A collaborative team player who can work cross-functionally with design, marketing, and leadership teams. Strong knowledge of keyword research, SEO optimisation, and on-page SEO best practices. Why Join Us? Be part of a mission-driven company : Help transform the home-buying experience in India. Creative Freedom : Lead content initiatives that will directly impact the growth of TogetherBuying.in. Professional Growth : Work with a passionate team and learn from experienced professionals in PropTech and digital marketing.