Posted:8 months ago
Ratings Analyst
Location :- Chennai
Work mode :- Complete WFO (5 days)
Shift - UK
Immediate joiners preferred
Strong understanding of TV, media, advertising, programme scheduling and audience behaviour, and how content and competition influence viewing patterns.
High numerical accuracy and attention to detail when working with audience numbers, ratings estimates and performance trends.
Ability to produce audience forecasts using historical viewing data, programme information and broader market/competitor insight.
Ability to interpret audience trends, assess changes in viewing patterns, and apply these learnings to forward-looking estimates.
Good knowledge of programme genres, formats, scheduling logic, seasonality and media consumption habits.
Strong Excel proficiency and confidence working with structured datasets.
Clear communication skills to explain audience outcomes in simple commercial language.
Strong organisational skills to manage recurring forecasting cycles and deliver outputs on time.
Desirable (not mandatory): familiarity with TV or Digital audience measurement datasets, basic analytical/statistical techniques, and hands-on experience with programming languages such as Python or SQL.
Work from Office
Full Time
Cognizant
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