Tech & Alliance Marketing Associate

In our Technology Solution area, ZS drives enterprise-wide transformation through our innovative technology and operations solutions. We collaborate with our alliance network, including companies such as AWS, Salesforce, and Microsoft, to provide best-in-class solutions to our clients. This role will sit on ZSs global growth marketing team with members in both India and US.

What you'll do:

• Own and drive marketing tactics in close collaboration with the Tech & Alliance and growth marketing team.

• Assist in developing marketing collateral, promotional content and sales enablement content including email copy, brochures, web copy, presentations and sales material through workflow processes across several teams and touchpoints.
• Execute awareness and lead generation campaigns with demand generation and digital teams, including managing digital and social marketing, e-mail, webinars and paid search.
• Collaborate with internal comms team to increase awareness of tech & alliance content, sales enablement and events.
• Develop a deep understanding of our industries and competitive landscape.
• Create and manage ticketing system for new marketing projects.
• Generate, qualify and track leads to support campaign execution.
• Measure and assess marketing activities, reporting on outcomes and ROI.
• Create content and promotional assets for industry conferences and ZS-hosted events.

What you'll bring:

• Exceptional spoken and written American-English communication skills.
• Bachelor's degree in business discipline, marketing preferred.
• 2-4 years of marketing experience, professional services or B2B technology marketing (product or solution marketing) preferred.
• Flexibility to work evening hours, think ahead and leverage time with global colleagues effectively so that individual work achieves maximum impact.

• Experience translating value propositions into impactful sales materials.
• Strong MS Office Skills (Word, Excel, PPT etc.), experience with Microsoft Dynamics and marketing automation a plus.

• Experience working with data and data tools to manipulate, analyze and interpret marketing data and outcome measures.
• Experience with Gen AI, design, and web tools.

• Experience balancing multiple tasks and delivering marketing tactics on deadline and within budget.

• Must be a self-starter with the ability to learn quickly and independently.