Team Lead, Marketing Automation (Hubspot)

The role of a Hubspot expert at Cvent involves managing various instances and optimizing lead nurturing processes. As a detail-oriented individual with a background in marketing automation, data analysis, and campaign management, you will collaborate with cross-functional teams to enhance marketing efforts and drive engagement with the audience. Your responsibilities will include managing and maintaining multiple Hubspot instances to ensure data integrity and optimal performance. You will configure and troubleshoot Hubspot integrations through Zapier, including Salesforce, Marketo, and others. Supporting critical data flow configuration between Marketo, Hubspot, Salesforce, and communication preference platform will also be a key aspect of your role. In terms of Mergers and Acquisitions, you will fully scope the Hubspot instance of acquired companies, document all Hubspot-related processes for new acquisitions, and provide insight into possible migration/integration of Hubspot instances to identify areas of opportunity. Additionally, you will develop and implement lead nurturing strategies in collaboration with cloud marketing to enhance conversion rates and customer engagement. This will involve scoping, building, and executing new workflows, landing pages, and campaigns, as well as analyzing the effectiveness of existing campaigns to make data-driven recommendations for improvements. Monitoring and analyzing key performance metrics to assess the success of automation initiatives, preparing regular reports with actionable insights, and collaborating effectively in a fast-paced environment are essential requirements for this role. A Bachelor's degree in Marketing, Business, or a related field, along with 5+ years of experience with Hubspot and Salesforce, proven expertise in lead nurturing strategies and campaign optimization, strong analytical skills, and excellent communication skills are necessary qualifications for this position.,