Tagging Manager

Role Overview: As a Web Tagging Expert specializing in Google web tagging technologies, you will play a crucial role in implementing, managing, and optimizing all tagging setups to ensure accurate data collection and actionable insights for digital marketing efforts across various platforms. Key Responsibilities: - Collaborate closely with analytics and marketing teams to provide insights derived from web tagging. - Work on the implementation of web tagging. - Implement and manage web analytics tools such as Google Analytics, Adobe Analytics, and other relevant platforms. - Develop and maintain a robust tagging strategy using tools like Google Tag Manager, Adobe Launch, or Tealium. - Ensure precise setup and configuration of analytics to capture essential data points. - Utilize advanced analytics techniques such as attribution modeling, predictive analytics, and customer lifetime value analysis. - Design and execute A/B and multivariate testing to optimize website elements and marketing campaigns. - Stay updated with the latest trends, tools, and techniques in digital analytics and data science. Qualification Required: - Minimum of 5 - 8 years of experience in web analytics and web tagging implementation, focusing on large-scale or enterprise-level websites. - Strong expertise in implementing tagging using tag management systems (TMS) like Google Tag Manager or Tealium. - Proficiency in JavaScript, HTML, CSS, and other web technologies. - Familiarity with web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms. - Excellent analytical and problem-solving skills with keen attention to detail. - Strong communication and collaboration skills to work effectively with cross-functional teams. - Demonstrated ability to conduct code audits, testing, and data validation to ensure data accuracy and quality. Additional Company Details: Novartis aims to make a positive impact on people's lives by fostering a community of smart, passionate individuals. By collaborating, supporting, and inspiring each other, we strive to achieve breakthroughs that improve patients" lives. If you are ready to contribute to creating a brighter future together, join us at Novartis. For more information about Novartis and our culture, visit: [Novartis People and Culture](https://www.novartis.com/about/strategy/people-and-culture) Benefits and Rewards: Explore our handbook to discover the various ways in which Novartis supports your personal and professional growth: [Novartis Benefits and Rewards](https://www.novartis.com/careers/benefits-rewards),