The Email Executive is responsible for designing and executing email marketing campaigns to engage customers and drive business results. This role includes creating compelling content, ensuring accuracy and compliance, and analysing campaign performance to refine future strategies. The executive will enhance email marketing efforts to increase customer engagement and conversions. Key Responsibilities: Email Campaign Management & Execution: Increase email distribution to three emails per brand per week. Send Instant Valuation Tool (IVT) emails bi-weekly and quarterly valuation week campaigns. Implement mortgage anniversary emails for financial services quarterly. Dispatch new e-zine trigger emails once a month. Develop new email templates for property roundups, Personal Agent updates, and third-party referrals. Automation & AI Integration: Use AI tools to draft personalised and efficient email content. Enhance trigger journeys with three additional automated email sequences per brand. Performance Analysis & Compliance: Analyse email campaign performance and suggest data-driven improvements. Ensure all emails comply with industry policies and best practices. Provide weekly, monthly, and quarterly reports on email performance. Required Skills & Qualifications: Proven experience in email marketing campaign management. Strong understanding of email automation, AI-driven content creation, and customer segmentation. Proficiency in email marketing tools and analytics platforms. Excellent attention to detail and compliance awareness. Experience with CRM systems and automation tools is a plus.
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