Job Description The primary focus of this role is to collaborate with the SEO team and deliver high quality creative content for the website and other publishing units maintained by the company. In addition to this the job requires the candidate to analyze the current market trends and choose relevant topics and deliver content which increases out digital foot print among our target audience. Qualification: Graduation or Post Graduation in English Literature/ Finance/ commerce management/ engineering/ humanities/ human resource/ economics/ law Flair for excellent and creative writing Eloquent spoken and written English 0-2 years experience of SEO writing or at least basic SEO knowledge Responsibilities: Generating creative magic at the drop of a hat. Write SEO content but do not lose on your creativity. Capture the essence of your subject matter and brand in everything you write Update, proofread and edit already pre-existing content. Hands-on experience with Content Management Systems (e.g. Word Press) and other web publications. Research industry-related topics (combining online sources, interviews and studies) Write clear marketing copy to promote our products/services Prepare well-structured drafts using Content Management Systems Submit work to editors for input and approval Coordinate with marketing and design teams to illustrate articles Promote content on social media Identify customers’ needs and gaps in our content and recommend new topics Ensure all-around consistency (style, fonts, images and tone) Update website content as needed. Show more Show less

Job Description: Team Lead - Digital Marketing (SSSI) About SSSI SSSi is an online learning platform dedicated to providing a wide range of educational services. They offer one-on-one online tuition for students from Class 1 to Class 12, covering various subjects across different boards like CBSE, ICSE, and State Boards. Additionally, SSSi provides foreign language classes, competitive exam preparation (including IIT JEE, NEET, and Olympiads), and skill development courses. Their mission is to empower students with quality education through certified tutors and a user-friendly platform that includes unique features for real-time collaboration, aiming to provide personalized academic support and foster overall student development at affordable prices, allowing students to learn anytime, anywhere. You can learn more about SSSI at SSSi Official Website. Position Summary The Team Lead - Digital Marketing will be responsible for overseeing all aspects of SSSI's digital marketing efforts. This role requires a blend of strategic thinking, hands-on execution, and strong leadership skills to ensure the successful implementation of campaigns, achievement of targets, and continuous optimization of our digital footprint. You will be instrumental in analyzing performance, identifying growth opportunities, and coordinating with various internal and external stakeholders. Key Responsibilities Strategy & Analysis Performance Monitoring & Reporting : Daily, weekly, and monthly analysis of data from platforms like Search Console, Ahrefs, Analytics, and SEMrush to derive actionable insights. SEO & Content Strategy : Conduct regular GSC/SEMrush audits for SSSI, and other projects under the SSSI Marketing Umbrella to identify and fix issues. Lead keyword research for SSSI and other projects, web blogs, and web pages, ensuring content is optimized for search engines. Target & Scorecard Management: Track and report on monthly digital marketing targets and achievements, including preparing and submitting monthly scorecards. Competitor Analysis: Regularly analyze competitor lead trends and email journeys to identify best practices and opportunities. SOP Development: Research and contribute to the development of Standard Operating Procedures (SOPs) for digital marketing processes. Execution & Optimization Website & Blog Management: Oversee and manage the upload and on-page changes for SSSI, and all other projects' web blogs and webpages. Coordinate design changes for the websites. Content & Creative Coordination: Manage content code approval and assignment processes. Coordinate with design and development teams for Core Web Vitals improvements, design issues, feature implementations, and other technical fixes across various websites. Paid Media Management: Create and manage Taboola Ads and oversee Google Ads (Display & Search) and Facebook Ads campaigns with proper reporting. Email Marketing: Oversee the creation and delivery of Mailchimp emailers. Conduct email ID spam checks using Google Postmaster and manage email journey checks for competitors. Link Building & Outreach: Conduct backlink audits using Ahrefs and SEMrush. Manage external agency tasks, updates, and backlink freelancers. Social Media & Branding: Manage WhatsApp status/stories for the sales team. Work on increasing followers on Facebook and Instagram for SSSI and other brands. Lead & Revenue Management: Oversee lead sheet marking and revenue calculations. Analyze leads for SSSI and other websites. Team Leadership & Development Team Management: Provide leadership and guidance to the digital marketing team. Training & Onboarding: Conduct EQB training for new joiners and overall new joiner training sessions. Performance Monitoring: Conduct End-of-Day (EOD) checks for senior team members. Cross-functional Collaboration Stakeholder Coordination: Liaise with the Sales team, Design/Development teams, and external agencies (including marketing agencies and Hubspot for CRM integration). Project Management: Oversee the success project reporting and contribute to miscellaneous assignments as needed. Desired Skills & Experience Proven Experience: Demonstrated experience in a digital marketing role, preferably with experience leading a team. SEO Expertise: In-depth knowledge of SEO best practices, including on-page optimization, technical SEO, keyword research, AI Overviews, and link building. Hands-on experience with tools like Google Search Console, Ahrefs, SEMrush, and Google Analytics. Content Marketing: Experience with content strategy, creation, and management, particularly for web blogs and landing pages Paid Media Proficiency: Experience managing campaigns on platforms like Google Ads (Search & Display), Taboola, and Facebook Ads. Email Marketing: Familiarity with email marketing platforms, Drip Campaigns (e.g., Mailchimp) and strategies. Analytical Skills: Strong ability to analyze data, generate insights, and make data-driven decisions. Project Management: Excellent organizational skills with the ability to manage multiple projects simultaneously. Communication: Strong written and verbal communication skills for reporting, team coordination, and external stakeholder management. Leadership: Proven ability to lead, mentor, and motivate a team. Tools: Familiarity with Hubspot, Google Postmaster, and various design/development coordination tools. Qualifications Master degree in Marketing, Communications, or a related field. 6+ years of experience in digital marketing, with at least 2 years in a leadership role.

​The candidate for this position will excel at creating and closing new opportunities. By using a consultative approach to selling, this person will use their expertise to identify and qualify leads, leading to sales opportunities with both new and existing customers. Responsibilities 1. Lead Nurturing & Engagement: Engage with potential leads to build rapport and create interest in our services. Maintain regular follow-ups to ensure sustained interest and improved conversion rates. 2. Contact Information Acquisition: Develop innovative and ethical strategies to obtain phone numbers of friends, acquaintances, and professional connections. Reach out to prospective clients via calls, emails, or other communication channels. Present the company's services in a clear and compelling manner, highlighting key benefits and value propositions. Address initial client queries and provide relevant information to generate interest. 3. Email Collection & Database Management: Gather and organize email addresses of potential prospects to support the sales outreach process. Ensure the collected data is accurate, relevant, and updated in the CRM system. 4. Social Media Outreach & Client Engagement: Connect with existing clients on social media platforms to strengthen relationships and explore potential referrals. Introduce and pitch our services to mutual connections, effectively expanding our network. 5. Prospect Identification & Data Collection: Conduct research to identify potential leads across various channels. Build and maintain a database of prospective clients to support business development initiatives. 6. Database Management & Outreach: Access and review the received database to identify potential clients. Ensure proper documentation and organization of client information before initiating contact. 7. Lead Qualification & Handover: Assess client interest and eligibility based on predefined criteria. Document key client details and discussion outcomes. Transfer qualified leads to the sales team for further follow-up and conversion. 8. Collaboration & Reporting: Maintain seamless communication with the sales team to ensure smooth lead handover. Provide regular reports on outreach activities, client responses, and lead status. 9. Continuous Improvement: Gather client feedback during initial interactions to improve pitch effectiveness. Suggest process improvements to enhance lead conversion rates. Qualifications Strong communication and networking abilities. Ability to think creatively and strategically for lead generation. Proficiency in using social media platforms for professional outreach. Basic understanding of CRM systems and data management. Self-motivated with a results-driven approach. ​ APPLY DIRECTLY FOR THE POSITION: https://www.sssi.in/careers/business-development-executive

JOB DESCRIPTION: We are looking for a results-driven SEO Executive with a strong background in off-page SEO and link building . The ideal candidate will be responsible for improving the website's search engine rankings, increasing organic traffic, and executing SEO strategies that align with the company's marketing goals. Key Responsibilities: Execute effective link-building strategies through guest posting, niche edits, and other white-hat techniques Identify high-authority backlink opportunities and maintain a database of link prospects Work closely with content writers to create SEO-optimized content for off-page promotions Conduct competitor backlink analysis and reverse-engineer effective strategies Stay updated with the latest SEO trends, algorithm updates, and industry best practices Report weekly/monthly performance metrics and backlink acquisition status Requirements: 6 months - 2 years of hands-on experience in SEO with a focus on link building. Strong understanding of Google algorithms, ranking factors, and white-hat SEO techniques. Proficiency in tools like Ahrefs, SEMrush, Moz, Google Search Console, Google Analytics, etc. Excellent communication and outreach skills. Ability to work independently and meet deadlines. Basic knowledge of on-page SEO and technical SEO is a plus. Nice to Have: Understanding of anchor text distribution and link velocity management Familiarity with tools like Ahrefs, Semrush, and Google Search Console