Work from Office
Full Time
Location: Kochi
Experience: 3+ Years
Industry: EdTech | High-Ticket Lead Generation | Career-Focused Programs
Brototype is a fast-growing edtech company reshaping tech education in India. We help people from all walks of life start a career in software development through intense, job-focused training programs.
We’ve built a strong brand through organic content, and now we’re scaling our paid campaigns to reach the next level. We’re looking for a data-driven, creative and ROI-obsessed Senior Performance Marketer to help us grow.
Who You Are?
You’ve been running paid ads for high-ticket programs. Y
What You should bring
3+ years of hands-on experience in performance marketing
Strong experience with Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube), WhatsApp Marketing
Experience managing 5L+/month ad budgets
Proven success in generating high-quality leads for high-ticket services
Skilled in optimizing for ROAS, CPL, and CAC with a growth mindset
Deep understanding of marketing funnels (TOFU, MOFU, BOFU)
Experience in running conversion experiments (A/B testing, landing page testing)
Proficiency in tools like GA4, Looker Studio, UTM tracking, and attribution modeling
Bonus Points if you have:
Experience in marketing in EdTech or Career/Skill Development domains
Familiarity with LinkedIn Ads or Performance Max campaigns
Built or managed dashboards to track key performance metrics
Collaborated with content, design, and product teams on growth campaigns
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