Sr. Strategy and Copywriter

Role Overview: RB2F is seeking a Sr. Creative Strategist & Copywriter who can build strategy and creative ideas with equal strength. The role involves leading brand storytelling, campaign ideation, and creative direction across various verticals. If you excel at translating insights into impactful ideas and strategies into scroll-stopping content, this opportunity is for you. Key Responsibilities: - Lead creative and communication strategy for multiple brands and campaigns. - Conceptualize and script brand films, digital campaigns, and integrated content pieces. - Develop narratives that merge brand strategy, audience insight, and creative storytelling. - Collaborate with designers, creative directors, and account leads to create cohesive campaigns. - Review and mentor junior writers to enhance creative quality. - Present ideas to clients with clarity, logic, and creative conviction. - Stay updated on trends, technologies, and cultural shifts influencing brand engagement. Qualifications Required: - 4-5 years of experience in copywriting or brand strategy at a creative agency. - Proven track record of leading campaigns and shaping brand voices. - Strong conceptual and storytelling skills for digital and traditional media. - Comfortable with both long-form thinking and short-form punchlines. - Strategic understanding of marketing funnels, audience personas, and brand positioning. - Ability to balance big-picture ideas with detail-oriented execution. Company Details: RB2F is an integrated creative agency resulting from the merger of RevBoosters and Brand Fanatics. Specializing in brand storytelling, measurable performance, and comprehensive brand strategies, RB2F empowers D2C, B2B, and ambitious brands to achieve growth through performance ads, full-funnel advertising, and marketplace strategy. The company's integrated teams collaborate across content, commerce, performance, and design to provide a tech-powered, insight-led, and creatively charged approach. Join RB2F to contribute to its vision of being the preferred growth partner for brands seeking strategy, speed, and impact. Website: [RB2F Website](https://www.rb2f.com/) Location: Mumbai Work Environment: 5 Days/Work from Office Experience Required: 4-5 Years Budget: 6 - 8 LPA (depending on experience and interview).,