Sr PPC Executive

As a PPC Specialist, your primary responsibility will be to execute and manage all PPC campaigns, SEM, and SMM strategies to optimize performance and achieve marketing objectives. You will be expected to develop, implement, and manage PPC campaigns across Google Ads and Meta Ads. Additionally, you will analyze and optimize campaign performance to achieve KPIs and ROI targets. Monitoring and reporting on campaign performance metrics using Google Analytics will also be part of your key responsibilities. Managing and optimizing SEM and SMM campaigns to increase brand visibility and drive qualified traffic is crucial for this role. You will collaborate with the marketing team to align PPC strategies with overall marketing goals and stay updated with the latest PPC trends, techniques, and best practices. Key Responsibilities: - Develop, implement, and manage PPC campaigns across Google Ads and Meta Ads. - Analyze and optimize campaign performance to achieve KPIs and ROI targets. - Monitor and report on campaign performance metrics using Google Analytics. - Manage and optimize SEM and SMM campaigns to increase brand visibility and drive qualified traffic. - Collaborate with the marketing team to align PPC strategies with overall marketing goals. - Stay updated with the latest PPC trends, techniques, and best practices. Qualification & Experience: - Bachelor's degree in Marketing, Business, or a related field. - Minimum of 2 years of PPC experience. - Proficiency in using Google Ads, Meta Ads, and Google Analytics. - Proven track record of managing successful PPC campaigns. - Certification in Google Ads is a plus.,