Posted:2 weeks ago| Platform: Shine logo

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Job Type

Full Time

Job Description

As a PPC Specialist, your role involves executing and managing PPC campaigns, SEM, and SMM strategies to optimize performance and achieve marketing objectives. You will be responsible for developing, implementing, and managing PPC campaigns across Google Ads and Meta Ads. Analyzing and optimizing campaign performance to achieve KPIs and ROI targets will be crucial. Monitoring and reporting on campaign performance metrics using Google Analytics is also part of your responsibilities. Additionally, you will manage and optimize SEM and SMM campaigns to increase brand visibility and drive qualified traffic. Collaboration with the marketing team to align PPC strategies with overall marketing goals is essential. Staying updated with the latest PPC trends, techniques, and best practices is key to success in this role. Key Responsibilities: - Develop, implement, and manage PPC campaigns across Google Ads and Meta Ads. - Analyze and optimize campaign performance to achieve KPIs and ROI targets. - Monitor and report on campaign performance metrics using Google Analytics. - Manage and optimize SEM and SMM campaigns to increase brand visibility and drive qualified traffic. - Collaborate with the marketing team to align PPC strategies with overall marketing goals. - Stay updated with the latest PPC trends, techniques, and best practices. Qualifications Required: - Bachelor's degree in Marketing, Business, or a related field. - Minimum of 2 years of PPC experience. - Proficiency in using Google Ads, Meta Ads, and Google Analytics. - Proven track record of managing successful PPC campaigns. - Certification in Google Ads is a plus. As a PPC Specialist, your role involves executing and managing PPC campaigns, SEM, and SMM strategies to optimize performance and achieve marketing objectives. You will be responsible for developing, implementing, and managing PPC campaigns across Google Ads and Meta Ads. Analyzing and optimizing campaign performance to achieve KPIs and ROI targets will be crucial. Monitoring and reporting on campaign performance metrics using Google Analytics is also part of your responsibilities. Additionally, you will manage and optimize SEM and SMM campaigns to increase brand visibility and drive qualified traffic. Collaboration with the marketing team to align PPC strategies with overall marketing goals is essential. Staying updated with the latest PPC trends, techniques, and best practices is key to success in this role. Key Responsibilities: - Develop, implement, and manage PPC campaigns across Google Ads and Meta Ads. - Analyze and optimize campaign performance to achieve KPIs and ROI targets. - Monitor and report on campaign performance metrics using Google Analytics. - Manage and optimize SEM and SMM campaigns to increase brand visibility and drive qualified traffic. - Collaborate with the marketing team to align PPC strategies with overall marketing goals. - Stay updated with the latest PPC trends, techniques, and best practices. Qualifications Required: - Bachelor's degree in Marketing, Business, or a related field. - Minimum of 2 years of PPC experience. - Proficiency in using Google Ads, Meta Ads, and Google Analytics. - Proven track record of managing successful PPC campaigns. - Certification in Google Ads is a plus.

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