Sr. Manager - Customer Development

Pepsico

8 - 10 years

4 - 20 Lacs

gurgaon haryana india

Posted:1 day ago| Platform: Foundit logo

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Skills Required

national account management portfolio growth & premiumization strategic customer advocacy joint business planning (jbp) integrated marketing program execution sales & share optimization

Work Mode

On-site

Job Type

Full Time

Job Description

Build the channel from scratch - On-board national AFH partners across channels such as hotels, cafes, restaurants/ QSRs, commercial spaces, airports, cinemas (eg: PVR, Taj, Oberoi, starbucks, Tim Hortons etc)
Be the Custodian for the Vol, Val, Share delivery for the customers. Evaluate relevant market competition and take proactive measures to drive the Sales & Share AOP delivery for the channel
Expansion of National Accounts: Successfully acquiring national accounts contributing to overall business growth and increasing PepsiCos presence across key regions
Driving Portfolio Growth: Effectively push PepsiCos future portfolio, especially Premium, into the Away From Home channel, growing market share in these emerging categories.
Customer Advocacy: Serve as the voice of the customer within PepsiCo, ensuring that customer needs and insights are represented in strategy development and execution.
Executing the JBP (Joint Business plan) with customers & becoming their preferred partners in each category PI exists
Develop insights with customers and drive strategic activation plans
Integrated Marketing Programs: Design and implement marketing programs that deliver on key brand metrics (awareness, engagement, loyalty) while working in close collaboration with the brand team to ensure seamless integration across channels
Drive profitable growth of 1.2x of core business

Qualifications

At least 8-10 years of experience
Education: MBA from Premier institute
Sales, Customer/ Consumer Marketing experience with FMCG companies
Strong planning, execution & analytical skills
Proven track record of managing regional accounts, delivering AOP targets, and driving brand growth in the AFH space.
P&L understanding

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